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Personal Branding Formula: Passion + Profession = Purpose

Author Kaplan Mobray to Launch "The 10Ks of Personal Branding" at the New York Times Conference Center With Support From the New York Times African Heritage Network

NEW YORK, NY -- (Marketwire) -- 02/02/09 -- "What do you do?" is often the first question we ask someone new to us. As a society, we define people by their work. As a result, when someone loses a job or falls out of love with their career, they often go through an identity crisis of epic proportions. Having a strong sense of self requires the knowledge to answer that question with or without a paycheck, according to Kaplan Mobray, Author of "The 10Ks of Personal Branding", being launched at the New York Times Conference Center on Feb. 9 at 6:00 p.m. on the 15th floor with support from the New York Times African Heritage Network. The book is available for sale at BarnesandNoble.com, Amazon.com, iUniverse and as a Kindle e-book. A special audio album is for sale on iTunes.

The book is a 10-step guide for anyone who wants to find their passion, fuse it to their profession, and experience happiness like never before, like a physicist featured in the book who dances in class to capture the attention of her students. Kaplan says that a job loss or a hunger for change is an ideal opportunity to explore who you are, what you have to offer the world and how you can live your dreams.

The CEO of Babyspot.com, the already-profitable social networking portal for proud parents, Zameer Upadhya, is living proof. Only two years ago he was uninspired as an independent accounting consultant. To top it off, a painful breakup had broken his spirit. Deflated, he went to Kaplan's lecture on the 10Ks. He says it was the 10th K -- "Know why you are doing what you are doing today and how it will shape where you are headed tomorrow" -- that changed the course of his life.

"After hearing the 10th K I immediately etched family, love and success on my index card and instantly decided to pursue my dream. I never looked back, but I still carry that card in my wallet every day."

"What's in your wallet?," Kaplan asks readers. He notes that our wallets are plump with pieces of identifying information, but not one that speaks to what we are passionate about. Kaplan declares that an "About Me" card can serve as an affirmation that can help us marry our passion and profession to find our purpose in life.

To give birth to Babyspot.com, Upadhya secured some Angel funding, partnered up with a friend and depleted his savings. His positive attitude is paying off. He says Kaplan taught him how having faith can facilitate the world of possibilities falling into your lap. Every time he looks at the life-changing index card, he thinks how he is grateful for having heard the 10Ks.

Priscilla Ajao, CPA, now a manager at a financial services firm, worked on diversity strategy with Kaplan at Deloitte for years. She says she lives every day of her life according to the 10Ks. It was seeing Kaplan in action that convinced her that the principles worked if you applied them consistently and together.

"The 10Ks taught me how to live by decision not by default," said Ajao. "Anyone from a college student to a business owner to a corporate executive can use these simple but potent principles to live their dreams every day."

Kaplan encourages people to select a theme song for their personal brand as inspiration. Ajao says hers is "Yes We Can" by Will.I.am.

"He may not realize it, but Barack Obama embodies the 10Ks," said Ajao. "He is proof that we can all strive for greatness."

Upadhya says his theme song is "I did it my way" by Frank Sinatra.

"We all have to live our own unique lives and leverage our individual talents and interests to be as happy as we can be in life," he said.

About The 10Ks of Personal Branding

In Chapter 1K, "Know Thyself," you gained an understanding of the importance of knowing yourself including your current strengths and how your past contributes to who you have become.

In Chapter 2K, "Know What You Want to Be Known For," you gave yourself a set of attributes that you want to be known for and laid the foundation for how you will be known by others.

In Chapter 3K, "Know How to Be Consistent," you confirmed your commitment to establish greater consistency between your personal and professional life.

In Chapter 4K, "Know How to Accept Failure as Part of Building Your Personal Brand," you reflected on your failures and the things that you have learned from your own experiences that have made you stronger, bolder, better, and more complete.

In Chapter 5K, "Know How to Communicate Your Personal Brand Attributes," you gained insight into the six-second elevator pitch and a view on what to communicate when trying to leave a memorable impression.

In Chapter 6K, "Know How to Create Your Own Opportunities," you explored strategies and methods to create opportunities that can change your life.

In Chapter 7K, "Know and Master the Art of Connection," you reflected on how you make connections with others and effective tips to use when networking.

In Chapter 8K, "Know That Silence is Not an Option," you focused on not being silent so you can create a memorable impression.

In Chapter 9K, "Know Your Expectations (Not Your Limitations)," you internalized the fact that if you don't expect much from yourself, and others don't expect much from you, then you will be limited from opportunities to advance in life.

In Chapter 10K, "Know Why You are Doing What You are Doing Today and How it Will Shape Where You are Headed Tomorrow," you started the process of personal brand planning so that you can begin to follow your dreams and pursue your goals.

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Media Relations Contact
Amy Dean
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Dean Public Relations
708-445-8258
Email Contact
www.kaplanmobray.com/pages/pressRoom.html

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