Welcome!

CRM Authors: Xenia von Wedel, Ian Khan, PR.com Newswire, Steve Mordue

Related Topics: @CloudExpo, Cloud Security, @DXWorldExpo

@CloudExpo: Article

A Trial Balloon Takes Flight into the Cloud | @CloudExpo #Cloud

What the SDFC & AWS Project means for stakeholders

Humorous metaphor about the cloud aside, this is a not-so-lighthearted article. This is the convergence of progress, loss, and humility.

In the fall of 2015, Salesforce.com (SFDC) announced upcoming initiatives for the Internet of Things. What we now know is that it was envisioned with AWS as its backbone.

By some accounts, the affected infrastructure team at SFDC advocated fiercely for themselves. After all, they had built something in the industry which is still unparalleled, despite many newcomers in the field. Salesforce.com was all about the cloud, even when it was derided, not like today when everyone who's not rushing to it is considered ancient.

Trial Balloon
The SFDC staff is well-known for being forward-thinking, customer-centered, and on the verge of being rabid fans of their own products. SFDC has reached the notoriety it has, partly because they are constantly willing to re-invent the product, support the developer community, and delight their customers. But still, they did something that too many technical workers are familiar with.

The trial balloon was a single project; it worked well enough that AWS could pitch taking over more, and they found a receptive audience in Mr. Benioff. It may not be a full-scale migration to AWS now, but it's significant enough to cause some trepidation. $400 million

Taking Flight
What does this new relationship mean for customers and employees of SFDC and AWS?

Not all customers are affected in like manner. Large consumers of these services already have an affinity for certain cloud service providers. Developers and other engineers, I believe, will bear the brunt of these changes, for better or for worse. It is not simply experimentation on their part, for the sake of keeping up with cool technology. it is also their livelihood. There's always more material to learn than time in which to learn it. Continuous education is important, but by no wise, easy.

As well as some niches in tech may pay, disruptions like these always send a tremor, a signal, through the industry. Since AWS' popularity is still on the upswing, those engineers could conceivably expand their skillset to include it. But I'm sure that, given SFDC's standing in the industry, they never thought that they could be so easily displaced.

Cloud Consolidation
In recent years and months, companies large and small make various claims about how they're powering the cloud. Such names include "traditional" companies that are better known for being stodgy, as well as true upstarts: DigitalOcean, RackSpace, IBM, EMC, Microsoft, HP Enterprise, and more. The next tier of vendors offer services that are built on top of the offerings by companies like Rackspace, but they are offering essentially the services under their own label.

In a world where our choices are seemingly always expanding, this is a sobering reminder that consolidation is still part of the equation.

More Stories By Kareen Kircher

Kareen Kircher is a passionate technologist with over 15 years of experience, a problem-solver, and fan of efficiency and automation. Founder: www.devopsadvisors.com Blogger at www.kareenkircher.com/blog Writer, Speaker featured on WNYC TV, www.cmcrossroads.com, SYS-CON Media, and Salesforce.com's Dreamforce conference.

IoT & Smart Cities Stories
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science" is responsible for guiding the technology strategy within Hitachi Vantara for IoT and Analytics. Bill brings a balanced business-technology approach that focuses on business outcomes to drive data, analytics and technology decisions that underpin an organization's digital transformation strategy.
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to impr...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...