CRM Authors: Xenia von Wedel, Ian Khan, PR.com Newswire, Steve Mordue

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Highspot Transforms Sales Portals and Playbooks

Highspot, the intelligent content platform that optimizes how marketing and sales teams leverage content to engage customers and drive revenue, today announced updates to its service. Focused on transforming sales portals and playbooks, Highspot now integrates with Salesforce.com, Box and Dropbox, delivers a significantly enhanced experience on tablets and mobile phones, and provides smart feeds for real-time customer and competitive intelligence.

Customers can now rely on Highspot to ensure important business content, including product marketing materials, market intelligence data and sales playbooks, is updated dynamically, analyzed for performance, and ranked by importance, all with a customized view for each team or individual. While other products on the market focus on simply manually managing content, Highspot optimizes sales-critical content via its data science and machine learning capabilities, resulting in increased seller effectiveness, improved sales management visibility, and on-the-fly delivery of insights to marketing so they can produce content that drives revenue.

“In speaking with organizations of all types about their information challenges, we’ve learned that one of the greatest needs in business today is having intelligent, powerful access to sales materials,” said Robert Wahbe, CEO and founder of Highspot. “Our customers have asked for deeper integration with services important to their sales teams like Box and Salesforce.com and our latest release delivers on that and more.”

Notable Highspot updates and additions

  • Sales playbooks – industry-leading definition and execution of playbooks that map content directly to the buyer’s journey with powerful ways to customize views for each opportunity
  • Salesforce.com – smart connectivity between Highspot and Salesforce delivers relevant playbooks and other related content directly into Salesforce.com lead and opportunity views, mapping the highest performing content to deal stage
  • Cloud-based file access – the new Highspot easily connects with corporate Box and Dropbox accounts, ensuring up-to-date materials are available anytime
  • Versioning – supports distributed copies of materials that can be easily updated and versioned in one place
  • Mobile support –sales activities are happening on-the-go, and Highspot makes portals and playbooks available in a faster, flexible manner that’s just right for tablets and mobile phones
  • Smart feeds – the new Highspot easily grabs fresh RSS-based or search-based feeds for company and competitor research that leverages machine learning to deliver only the most relevant articles, not a fire hose of content that needs constant filtering

Semantic search and discovery

According to Forrester Research, approximately six out 10 times they search, people fail to locate the information they’re looking for at work. Highspot’s goal is to transform the way people in the enterprise connect to information and expertise. It employs machine learning to not only store and categorize a company’s internal documents, but also analyzes how users interact with content, intelligently recognizing each individual’s trends and preferences.

About Highspot

Seattle, Wash.-based Highspot optimizes how marketing and sales organizations discover and leverage their most valuable working content. The Highspot service enables organizations to create portals, execute sales playbooks, track market intelligence, on-board and train employees and simplify team sharing. Rather than simply manually managing content, Highspot uses its industry leading data science platform to deliver predictive analytics, semantic search, and actionable insights. For more information please visit www.highspot.com.

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