Welcome!

CRM Authors: Xenia von Wedel, Ian Khan, PR.com Newswire, Steve Mordue

Blog Feed Post

Olive Communications' Website Ranked #1 In 900 Firm Global Technology And Telecoms Evaluation

31st July 2014: Olive Communications, a UK-based Business Communications Provider, has been judged as having the most outstanding website in the global technology and telecoms industry. The independent assessment was carried out by US-based TECHtionary, who evaluated the websites and Twitter feeds of over 900 firms. Companies assessed include global telecoms vendors Avaya, Mitel and Cisco, cloud and software firms Rackspace, Tata Communications, Netsuite and Salesforce.com, and UK channel firms Gamma, Ingram Micro and Peach Telecom.

Thomas B. Cross, CEO, TECHtionary said: "After reviewing the Olive website, I find it to be outstanding for three key reasons - clarity, communications and content. Firstly, clarity: the website is easy and simple to navigate. Secondly, communications: visually the site engages the viewer into the solutions provided by Olive, as well as by case studies showing potential customers real customers on the home page. Finally, content: the site gives text information as well as exciting and useful imagery, infographics and animation, in addition to having pertinent company, product and 'thought leadership' blog content available. It is a model for customer communications."

Dan Roche, Marketing Director, Olive Communications, said: "Differentiating (as a B2B service provider) in an incredibly competitive and fast moving market is really hard. But a developing a strong brand and effective digital communications has really helped us to achieve that, so it's great to have this recognition, especially as we're being compared to some of the largest tech firms in the world."

Roche continues: "We always try to ensure our web and social media content is not just about us. We want it to add value to our customers, to help them to be successful in their roles, and to allow them to navigate the rapidly changing world we are all working in. This approach has seen us significantly increase visitors, engagement and enquires, so there is also a clear business outcome from this activity."

The accolade comes on the back of TECHtionary's new TECHTwitter Scoreboard (www.thetwitterteam.com), which ranks the quality of telecoms and technology firms' Twitter feeds. Many surveys have found that websites in general are perceived as passive customer communication tools, with Twitter being a far more proactive customer-engaging tool. However, very few firms in this sector are using this channel effectively. Of the 900 corporate Twitter accounts monitored, the Twitterteam found that:

  • 39% were self-promotional
  • 7% had not been updated for any length of time
  • Only 3% rated as 'Good' or 'Very Good' (including Olive Communications @olivecomms)

The remaining accounts were categorised by the type of content they tended to share, such as 'Industry topics', 'Tech topics' or 'Customer Service issues'. Cross concludes: "Surveys have found an increasing number of customers go to your Twitter account before they go to your website doing "due diligence" on you looking for call-to-actions, thought leadership and content useful in their purchasing as well as customer complaints regarding solutions."

The Olive website can be viewed here: www.olive.co.uk

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

IoT & Smart Cities Stories
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City.
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.
Apptio fuels digital business transformation. Technology leaders use Apptio's machine learning to analyze and plan their technology spend so they can invest in products that increase the speed of business and deliver innovation. With Apptio, they translate raw costs, utilization, and billing data into business-centric views that help their organization optimize spending, plan strategically, and drive digital strategy that funds growth of the business. Technology leaders can gather instant recomm...
In an age of borderless networks, security for the cloud and security for the corporate network can no longer be separated. Security teams are now presented with the challenge of monitoring and controlling access to these cloud environments, at the same time that developers quickly spin up new cloud instances and executives push forwards new initiatives. The vulnerabilities created by migration to the cloud, such as misconfigurations and compromised credentials, require that security teams t...
AI and machine learning disruption for Enterprises started happening in the areas such as IT operations management (ITOPs) and Cloud management and SaaS apps. In 2019 CIOs will see disruptive solutions for Cloud & Devops, AI/ML driven IT Ops and Cloud Ops. Customers want AI-driven multi-cloud operations for monitoring, detection, prevention of disruptions. Disruptions cause revenue loss, unhappy users, impacts brand reputation etc.
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
@CloudEXPO and @ExpoDX, two of the most influential technology events in the world, have hosted hundreds of sponsors and exhibitors since our launch 10 years ago. @CloudEXPO and @ExpoDX New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company. Each sponsorship and exhibit package comes with pre and post-show marketing programs. By sponsoring and exhibiting in New York and Silicon Valley, you reach a full complement of decision makers and buyers in ...
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...