Welcome!

CRM Authors: Xenia von Wedel, Ian Khan, PR.com Newswire, Steve Mordue

News Feed Item

THE DECODED COMPANY Named a New York Times Bestseller One Week after Book Launch

On the heels of its February 20th launch and widespread media coverage, THE DECODED COMPANY: Know Your People Better Than You Know Your Customers (Portfolio/Penguin; $27.99; hardcover original; February 2014) has been named a New York Times bestseller.

THE DECODED COMPANY has been named a New York Times bestseller on the heels of its February 20th lau ...

THE DECODED COMPANY has been named a New York Times bestseller on the heels of its February 20th launch and widespread media coverage. The book reveals how a growing number of industry-leading companies are decoding employee work data in the same way that Facebook, Netflix, Spotify and other apps decode customer data to personalize, simplify and enhance the user experience. (Photo: Business Wire)

Sitting at the #4 spot on this week’s list (Best Sellers, Advice, How-To & Miscellaneous), THE DECODED COMPANY is the first book about using big data in the workplace, revealing how a growing number of industry-leading companies are decoding employee work data in the same way that Facebook, Netflix, Spotify and other apps decode customer data to personalize, simplify and enhance the user experience.

“We’re thrilled to join the ranks of New York Times’ esteemed best-selling authors,” said Leerom Segal, co-author and CEO, Klick Health. “We’ve been blown away by the response that THE DECODED COMPANY has received from people who agree that it’s time to replace one-size-fits-all policies and processes with a data-driven, talent-centric approach that’s been proven to make work significantly more engaging, meaningful and productive.”

Benefiting from data superpowers

Decoded companies apply data superpowers to analyze the data trail that follows employees on their work projects. Rather than treating people as interchangeable resources, Decoded companies use this data to customize the employee experience thereby increasing emotional engagement, speeding-up mastery of new skills, and maximizing their entire team's potential. The result? Increased agility and speed, evidenced-based decision-making, decreased bureaucracy, and the ability to predict problems before they occur.

THE DECODED COMPANY is based on three key principles, which are introduced through case studies of a wide range of companies:

  • Technology as a Coach and Trainer: Transform existing technology into a coach that can bring out the best in people and make them happier by providing data-driven feedback. The same technologies that power Amazon, Netflix, Google, and eHarmony can be used to engage, motivate, and train.
  • Data as a Sixth Sense: Companies like UPS, 37signals, Bank of America, and Whole Foods give their people decision-making superpowers by pairing instincts with analytics to gain a perspective grounded in data but tempered by experience.
  • Engineered Ecosystems: Data can be used to deliberately engineer positive behaviors to cultivate an empowered culture and workplace (work culture secrets brought feedback to Salesforce.com, poured heart into Starbucks’ rebirth, and drove Valve’s incredible $3bn in revenue).

Recognizing and respecting the importance of privacy, the book includes guidelines that help ensure companies manage and collect data in a safe, trusted and ethical way.

THE DECODED COMPANY also includes self-assessment scorecards, examples from the authors’ own experiences, and experiments to help managers get started decoding their own organizations. It can help companies become centers of gravity, attract and retain the best talent their industries have to offer, and unlock high engagement from them that will exceed expectations.

The book is the result of real-world experience and in-depth research, written by some of the most experienced pioneers in the application of this new technology, most of whom are leaders of Klick Health, the world’s largest independent digital health agency.

PRAISE FOR THE DECODED COMPANY:

“With plenty of examples of decoded companies…Segal shares how we can all use data to make better business decisions.” – Fast Company

“Fascinating in terms of getting to know your employees better.” – Bloomberg Radio

“THE DECODED COMPANY shows you how to build truly 21st century operating systems that use data to empower talent, creating not just efficiencies but true capability across your entire business.” – Don Tapscott, International bestselling author, Rotman School of Management, University of Toronto

"THE DECODED COMPANY is a management toolkit for the future, offering a strong vision and a practical approach of what an organization can be when it is as connected as its customers already are." – Professor Klaus Schwab, Founder/Executive Chairman, World Economic Forum

ABOUT THE AUTHORS:

LEEROM SEGAL is a co-founder and CEO of Klick Health. He has won numerous awards as one of Canada’s leading young entrepreneurs. AARON GOLDSTEIN is a co-founder and COO of Klick, responsible for orchestrating the creative application of technology that drives the company’s operations. JAY GOLDMAN is a Managing Director for Klick and has been published in the Harvard Business Review. RAHAF HARFOUSH is a technology author and lecturer.

ABOUT THE BOOK:
THE DECODED COMPANY
Know Your People Better Than You Know Your Customers
By Leerom Segal, Aaron Goldstein, Jay Goldman, and Rahaf Harfoush
Portfolio/Penguin
Publication date: February 20, 2014
$27.95 ($29.50 in Canada) Hardcover Original; 336 pages; ISBN: 9781591847144
Follow The Decoded Company on Twitter @decodedcompany.

Click to Tweet: After 1 week, #decodedcompany on @nytimes bestsellers list. Must-read book on biz #tech & HR http://ctt.ec/k8TH3+

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get tailored market studies; and more.
After years of investments and acquisitions, CloudBlue was created with the goal of building the world's only hyperscale digital platform with an increasingly infinite ecosystem and proven go-to-market services. The result? An unmatched platform that helps customers streamline cloud operations, save time and money, and revolutionize their businesses overnight. Today, the platform operates in more than 45 countries and powers more than 200 of the world's largest cloud marketplaces, managing mo...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
When Enterprises started adopting Hadoop-based Big Data environments over the last ten years, they were mainly on-premise deployments. Organizations would spin up and manage large Hadoop clusters, where they would funnel exabytes or petabytes of unstructured data.However, over the last few years the economics of maintaining this enormous infrastructure compared with the elastic scalability of viable cloud options has changed this equation. The growth of cloud storage, cloud-managed big data e...
Your applications have evolved, your computing needs are changing, and your servers have become more and more dense. But your data center hasn't changed so you can't get the benefits of cheaper, better, smaller, faster... until now. Colovore is Silicon Valley's premier provider of high-density colocation solutions that are a perfect fit for companies operating modern, high-performance hardware. No other Bay Area colo provider can match our density, operating efficiency, and ease of scalability.
ScaleMP is the leader in virtualization for in-memory high-end computing, providing higher performance and lower total cost of ownership as compared with traditional shared-memory systems. The company's innovative Versatile SMP (vSMP) architecture aggregates multiple x86 systems into a single virtual x86 system, delivering an industry-standard, high-end shared-memory computer. Using software to replace custom hardware and components, ScaleMP offers a new, revolutionary computing paradigm. vSMP F...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...