CRM Authors: Xenia von Wedel, Ian Khan, PR.com Newswire, Steve Mordue

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USADATA Releases Industry-Specific Versions of its SL360 SaaS Application

USADATA, an innovator of data-driven marketing services, solutions, and technology, announced today the release of the first two industry-specific versions of its flagship SL360 SaaS technology – Education SL360 (http://education.sl360.com) and Insurance SL360 (http://insurance.sl360.com). These applications were configured to help professionals more easily find targeted new leads and take advantage of marketing services popular with businesses in their field. This quarter USADATA will also release versions of SL360 tailored for the Not-for-Profit, Health and Wellness, and Automotive industries.

With both Education SL360 and Insurance SL360, industry professionals have the ability to easily order leads around the products, services, and programs they offer. Each application is configured not only with selection options tailored to the industry, but with QuickPicks, which are bundled, one-click selection options based on multiple parameters to quickly reach a targeted set of prospects. For Education, they also host a variety of Popular Solutions that serves to guide the customer in obtaining the marketing solution best suited to meet their specific needs. USADATA has furthermore set up industry Twitter handles, @EducationSL360 and @InsuranceSL360 (with over 2,500 combined followers in less than 45 days), to share direct marketing tips and success stories with its industry SL360 community.

“We are bringing marketing data, services, and technology together in an easy way for industry professionals to find new customers through direct marketing simpler, more cost effectively, and with better returns,” said Sally Hammell, SL360 Product Specialist.

“We are excited with our initial release to help educational institutions with fundraising, enrollment, and event-driven campaigns, and to bring Insurance professionals a quick and easy way to find targeted leads around the product lines they offer,” said Chase McMorrough, Business Development Manager at USADATA.

USADATA has a successful track record of configuring easy-to-use applications for customers. “USADATA has provided targeted mailing lists for more than fifty Sylvan Learning franchisees over the past year via their user-friendly online list ordering solutions,” said Francesca Muhlbaier, Senior Marketing Manager, Integrated Marketing, with Sylvan Learning, Inc. "Finding good, dependable, and talented strategic partners can be challenging at times. Finding those who go above the bar in providing excellent customer service is a rare find, but a necessity in today’s economic market. USADATA filled these needs for us in our recent direct mail campaign perfectly,” said Kimberly Snow Logsdon, Design and Promotions Manager at Miami University in Oxford, OH.

For more information, a video tour, or to sign up free, businesses may visit http://education.sl360.com or http://insurance.sl360.com.


USADATA helps businesses find new customers more easily and cost effectively through its easy-to-use SL360 software-as-a-service technology, marketing data services, and consultative support. USADATA’s SL360 technology is iPad and iPhone compatible with easy APIs that can connect to mobile apps and CRM applications like Salesforce.com

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