Welcome!

CRM Authors: Xenia von Wedel, Ian Khan, PR.com Newswire, Steve Mordue

News Feed Item

Ricoh Receives Marketo Revvie Award for Outstanding Achievements and Leadership in Marketing Innovation

Ricoh Recognized by Marketo for Exceptional Product Usage

MALVERN, Pa., May 1, 2013 /PRNewswire/ -- Ricoh was honored at the recent Marketo Summit 2013 (#MUS13) during The Revenue Performance Excellence Awards, aka "The Revvies," which recognize and celebrate customers and partners that are creating dramatic business impact with their innovative uses of the Marketo® marketing software solutions to push outside the bounds of existing markets and away from their competition.

Ricoh integrated Marketo with its customer relationship management (CRM) platform salesforce.com® to provide its 4,000 sales professionals in the U.S. with a robust sales and marketing automation tool to drive demand generation, build customer loyalty and improve sales productivity. Launched in July 2012, Ricoh's Marketo implementation supports Ricoh's complex B2B solutions sales model, with customer segmentation by size, as well as key vertical, and reps and solutions specialists covering its base.

Ricoh integrated Marketo Sales Insight® with salesforce.com to provide reps visibility to lead activity, as well as web analytics. By automating and prioritizing lead generation, the system helps reps prioritize interest and direct sales focus. Tracking prospect and customer behaviors and web activity, Marketo indicates level of interest in Ricoh's products and solutions, and also prioritizes leads for sales reps to increase their productivity.

"Selling to today's increasingly self-directed customers requires companies to understand buyer behaviors at differing stages of the buying cycle across social, web and traditional channels," said Bill Binch, Senior VP Sales and General Manager at Marketo. "Within a year of starting with Marketo, Ricoh has embedded these concepts into their revenue processes to create more engaged relationships with their prospective customers. At Marketo, we are honored to be partnering with Ricoh and congratulate them on winning this Revvie award."

Ricoh also deployed the AppExchange® event app to help manage event registration and follow up.  The tool enables Ricoh to check attendees in at an event on-site, and then trigger a stream of follow-up communications after the event. Ricoh is using this application for its ongoing series of Business Information Solutions conferences to register and track attendance.

Through an API, Ricoh is also in the process of integrating its service technician handheld wireless application, Edge, into the Marketo lead stream. Valuable leads from Ricoh's service technicians will now be pushed directly into Marketo, and will be prioritized and nurtured for sales professionals.

"As Ricoh transitions to a services-led business model, it's essential that we understand our customers' business problems and communicate with them in a relevant way," said Suzanne Payer, Director, New Media & Communications, Ricoh Americas Corporation. "By implementing Marketo with our sales force automation system, that communication is now more dynamic – through various digital channels – and brings in real-time information that Sales can use to prioritize opportunities and increase productivity."

Ricoh's next phase of implementation will include the Revenue Cycle Analytics tool which will enable us to understand our campaigns' true success and revenue contribution.  

For details on Ricoh's full line of products, services and solutions, please visit www.ricoh-usa.com.

About Marketo

Marketing Software. Easy, Powerful, Complete. Marketo uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.

| About Ricoh |

Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions. In the financial year ending March 2013, Ricoh Group had worldwide sales of 1,924 billion yen (approx. 20 billion USD).

The majority of the company's revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives.

Under its corporate tagline, imagine. change. Ricoh helps companies transform the way they work and harness the collective imagination of their employees.

For further information, please visit www.ricoh.com/about/

 © 2013 Ricoh Americas Corporation. All rights reserved. All referenced product names are the trademarks of their respective companies.

Contact:

John Greco
Ricoh Americas Corporation
(973) 882-2023
john.greco@ricoh.usa.com

Jill Searl
Brodeur Partners
(603) 559-5824
jsearl@brodeur.com

SOURCE Ricoh Americas Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and Bi...
The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get tailored market studies; and more.
Tapping into blockchain revolution early enough translates into a substantial business competitiveness advantage. Codete comprehensively develops custom, blockchain-based business solutions, founded on the most advanced cryptographic innovations, and striking a balance point between complexity of the technologies used in quickly-changing stack building, business impact, and cost-effectiveness. Codete researches and provides business consultancy in the field of single most thrilling innovative te...
CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City.
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
Intel is an American multinational corporation and technology company headquartered in Santa Clara, California, in the Silicon Valley. It is the world's second largest and second highest valued semiconductor chip maker based on revenue after being overtaken by Samsung, and is the inventor of the x86 series of microprocessors, the processors found in most personal computers (PCs). Intel supplies processors for computer system manufacturers such as Apple, Lenovo, HP, and Dell. Intel also manufactu...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...