CRM Authors: Xenia von Wedel, Ian Khan, PR.com Newswire, Steve Mordue

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ExactTarget Defines Next Generation of Marketing with Innovations for Email, Mobile, Social and Web

Global interactive marketing provider ExactTarget (NYSE:ET) unveiled its expanded suite of digital marketing applications today, defining the next generation of marketing with new cloud-based solutions to plan, create, automate and measure cross-channel interactive marketing.

Built on ExactTarget’s Fuel platform and integrated with the ExactTarget Interactive Marketing Hub, the new innovations extend the company’s cross-channel marketing capabilities with advanced email sending and optimization, integrated mobile push messaging and cross-channel marketing automation.

“Today’s hyper-connected consumers are fueling a transformation in marketing that require organizations quickly evolve to meet their customers’ needs and expectations online,” said Scott Dorsey, ExactTarget’s co-founder and chief executive officer. “The next generation of marketing is here, and it is called Inspired Marketing. It is the reality that every interaction with a brand must inspire future interactions to build loyalty and drive repeat sales.”

Announced today before a sold-out crowd of more than 4,000 attending ExactTarget’s annual user conference Connections, the expanded suite of digital marketing products and technologies include:

  • MobilePush – Provides the first enterprise application to integrate push notifications into cross-channel digital marketing with advanced reporting, analytics and cross-channel integration.
  • Cross-Channel Playbooks Provides a step-by-step guide within the Interactive Marketing Hub to develop campaigns across email, mobile, social and the Web to solve common use cases.
  • Distributed Sending Enables enterprises and distributed organizations to empower business units, franchisees and stores with an intuitive application to create, send and track local email campaigns; features enterprise content management, approvals, and permissions.
  • Advanced Web Solutions Enables marketers to leverage customer preferences, browsing behavior and engagement to power personalized Web content and product recommendations powered by newly acquired iGoDigital.
  • Business-to-Business Automation Expands capabilities to create, deploy and manage online lead nurturing marketing campaigns through integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM and SugarCRM powered by newly acquired Pardot.
  • Fuel Platform Enables developers and technology providers to build upon, extend and integrate with ExactTarget’s Interactive Marketing Hub and its suite of messaging and automation applications.

“The level of innovation we are announcing today across all of our product lines is unprecedented and is a reflection of our commitment to delivering marketers best of breed applications and interoperability across today’s top digital marketing channels,” said Scott McCorkle, ExactTarget’s president, technology and strategy. “With these new innovations, we are delivering Inspired Marketing and defining the next generation of marketing by providing the most powerful, flexible suite of products to help organizations connect with their customers.”

The announcements come during ExactTarget’s annual client conference Connections. More than 4,000 ExactTarget clients and partners from around the world are attending the event, which will run through Thursday. The event features keynote addresses from Michael J. Fox, illusionist David Blaine and executives from Twitter, LinkedIn, Foursquare, reddit and the New York Stock Exchange. For real-time updates throughout the conference, follow @ExactTarget and the hashtag #ET12 on Twitter.

More than 50 of the world’s top technology companies are sponsoring Connections ’12, including Adobe, Bazaarvoice, Cisco, Demandware, HP, IBM and SAP.

With a record-setting, sold-out crowd set for Connections ’12, ExactTarget is live broadcasting many of its main stage keynotes. To register to watch the keynotes online, visit http://pages.exacttarget.com/connections-livestream-signup.

Connections ’12 follows ExactTarget Connections ‘11, an event that welcomed more than 3,000 marketers to Indianapolis and featured a lineup of industry thought leaders including Jimmy Wales, Wikipedia founder and Soledad O’Brien, award-winning CNN anchor and special correspondent.

About ExactTarget

ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices across North America and in Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit www.ExactTarget.com.

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