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SHIFT Wins PR News Platinum PR Award for Best Financial/Investor Relations Campaign

BOSTON, MA -- (Marketwire) -- 10/04/12 -- SHIFT Communications, a nationwide social media public relations agency with offices in Boston, San Francisco and New York City, announced today it has won the prestigious PR News PR Platinum Award for Best Financial/Investor Relations Campaign. This award recognizes campaigns conducted to support an organization's financial messages, and was presented to SHIFT for the Agency's work for Appirio, a cloud services provider.

Working in close partnership with Appirio's internal marketing team, SHIFT was instrumental in generating broad awareness for Appirio's Series D funding round and positioning the infusion of new capital as a competitive threat to larger, more traditional systems integrators. Through a mix media interviews, bylined placements, blog posts and off-line events, the news generated 80 feature stories in business, broadcast and technology media for a total of more than 550 million impressions. The day of news, coupled with Appirio's social media efforts, led to nearly 1,500 tweets with 5.5 million Twitter impressions and made it the single highest traffic day for the Appirio website with 82 percent visiting for the first time.

Appirio tapped SHIFT in 2010 to drive the company's media relations and thought leadership efforts. This is the second national PR award that SHIFT has earned for its work with Appirio this year.

"Throughout our relationship with SHIFT, we have been impressed with our team's ability to develop creative programs and drive them forward with excellent results," said Michelle Swan, vice president of communications for Appirio. "When we enlisted their support for our largest funding round to date and stressed the importance of the news, we knew SHIFT would deliver superior results. Appirio's executives, board members and investors considered the coverage not just a home run, but a grand slam."

Winners for the PR News Platinum PR Awards were announced on Sept. 14 in New York City. PR News' Platinum PR Awards salute the year's most outstanding communications initiatives and programs in the highly competitive and dynamic field of public relations. The coveted awards set the industry benchmark for excellence across all areas of public relations. The winners of the Platinum PR Awards are from corporations, agencies and nonprofits large and small who took chances, made tremendous strides and understand the power of public relations.

"Leveraging a combination of traditional PR tactics, social media efforts and clear, differentiated positioning, SHIFT was able to drive exceptional coverage for our client," said Aaron Heinrich, managing director of SHIFT's San Francisco office. "Knowing that our good work is recognized by both the client and PR News is an honor for the Agency and the team."

About SHIFT Communications, Inc.
SHIFT Communications, Inc. is an award-winning, privately-held, employee-owned social media public relations firm that has represented some of the best-known enterprise and consumer technology brands, including McDonald's, Salesforce.com, AOL, Overstock.com, Logitech, Club Med, Akamai, Virgin Mobile, Yelp, and H&R Block, among many others. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 100 employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit www.shiftcomm.com.

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