CRM Authors: Xenia von Wedel, Ian Khan, PR.com Newswire, Steve Mordue

Press Release

TreeHouse Continues Rapid Growth in Partner Relationship Management

Reseller View PRM Enables Companies to Achieve Faster Time to Revenue

TreeHouse Interactive www.treehousei.com)">(www.treehousei.com), the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced expansion of internal teams and a rapid increase in partner portal deployments based on industry demand for benefits delivered via its Reseller View PRM product. Reseller View PRM is the primary driver behind a 50+ percent growth rate in Q1 and Q2 of this year. Many high-profile companies have turned to TreeHouse Interactive within the past few months and deployed partner portals, including Internap, VMWare's Mozy Division and Syncsort. WHIPTAIL and National Instruments are scheduled to launch within the next two months.

"The demand for PRM has never been higher," said Erich Flynn, CEO, TreeHouse Interactive. "Coming out of the economic downturn, vendors are looking to run their businesses smarter, recover from failed CRM or partner portal deployments that haven't lived up to expectations, and put everything in their partners' hands to be successful in selling, servicing and supporting their products."

Top on the technology wish list for many channel teams is deep, out-of-the-box integration with leading CRM vendors like Salesforce, Oracle and Microsoft. TreeHouse's Reseller View is compatible with more CRM systems out-of-the-box than any other PRM solution, enabling partners to enter and receive leads in a simple portal interface while internal sales and channel management stay in their daily CRM system to approve and manage partner leads and opportunities. As a result, companies are achieving faster time to revenue, reducing channel conflict and better supporting partner sales efforts.

Flexibility is another key issue for many companies looking to TreeHouse for PRM technology. Some TreeHouse customers have spent millions of dollars in branding, making it essential that partner program efforts are 100 percent consistent with branding guidelines. Reseller View gives companies complete control over new and existing partner content to ensure branding consistency.

In addition, TreeHouse's modular approach allows customers to select from the most comprehensive feature set in the industry, including opportunity registration, partner marketing enablement, automated contract management, MDF/co-op management, training and certification, partner locators and more. Reseller View PRM is also the only solution in the industry that makes it easy to control partner access to different features, benefits and content based on partner type.

"Our current partner directory and internal communication tools with our partners needed a complete face-lift," said Armando Valim, manager of the National Instruments Alliance Partner Network. "We needed a vendor that could meet our foundational requirements, while bringing industry perspective and new functionality. TreeHouse has been able to provide us a solution to fit our needs."

For more information on TreeHouse Interactive's Reseller View PRM solution, contact TreeHouse Interactive at 801.576.8428 or sales@treehousei.com.

More Stories By Derek Harris

Derek Harris Sr. is a senior technology writer and blogger with more than 20 years experience in journalism.

While covering a broad spectrum of technology segments, his focus is weighted on enterprise technologies in the data storage, security and infrastructure spaces.

IoT & Smart Cities Stories
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science" is responsible for guiding the technology strategy within Hitachi Vantara for IoT and Analytics. Bill brings a balanced business-technology approach that focuses on business outcomes to drive data, analytics and technology decisions that underpin an organization's digital transformation strategy.
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to impr...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...