Welcome!

CRM Authors: Xenia von Wedel, Ian Khan, PR.com Newswire, Steve Mordue

Related Topics: CRM

CRM: Press Release

TreeHouse Reports Rapid Growth in Partner Relationship Management Business

The company is 40 percent ahead of record-breaking 2011 Q1 revenue

TreeHouse Interactive (www.treehousei.com), a provider of on-demand partner relationship management (PRM) and marketing automation solutions, has announced rapid growth of new customers licensing its PRM product, Reseller View. The company is 40 percent ahead of record-breaking 2011 Q1 revenue and attributes the growth to new partner marketing enablement features and deeper integration with customer relationship management (CRM) software.

It was the company's best first quarter ever, both in terms of new customer acquisition and revenue. New PRM customers include companies such as VMWare's Mozy Division, Syncsort, Internap, and Silver Peak.

"We're seeing a significant increase in demand for PRM solutions," said Erich Flynn, CEO, TreeHouse Interactive. "Expanding our CRM integrations and the launch of our new partner marketing enablement technologies has created increased interest and revenue. Customers are realizing they need to do more to help partners create demand on a ground level. They are also realizing that integrating the channel sales funnel into their CRM systems is key to better forecasting and prevention of channel conflict."

TreeHouse has deepened its integration with Salesforce CRM, and now supports PRM integration down to the Salesforce Sales Cloud Professional Edition-an industry first aimed at growing channel companies. Reseller View PRM is also integrated with Microsoft Dynamics CRM. Today Reseller View PRM supports all the major CRM players out of the box, including Salesforce (CRM), Microsoft (MSFT) and Oracle CRM On Demand (ORCL).

"Deep integration with Salesforce is important to drive our channel revenue," said Mark Gisvold, channel program director, Internap. "In our research, TreeHouse Interactive has outdone other PRM vendors and offers the complete PRM solution we were looking for to connect better with our partners."

"The Microsoft Dynamics CRM integration was a deciding factor in renewing our license to Reseller View PRM," said Mike Stinson, vice president of marketing, Motion Computing. "When we moved to Microsoft Dynamics, Reseller View PRM made the transition from one platform to the next absolutely seamless. Our partners experienced no downtime."

Partner Marketing Enablement has also been a driving factor. Flynn points to the following capabilities as driving additional interest and revenue.

  • Automated Co-Branding of Documents and HTML Resources
  • Automated Outbound Email Campaigns with Lead Capture and Routing
  • Content Syndication and Automated Lead Capture through Partner Mini-Sites

"Partners don't always have the tools and resources to create demand for every product they sell," said Katherine Russ-Hotfelter, senior manager of channel marketing, Silver Peak Systems. "We wanted to enable our partners to create their own demand for our products while having the process tightly integrate with Salesforce.com. TreeHouse helps us do both, and is also providing the added functionality for automating our MDF process."

New CRM integrations and partner marketing enablement functionality are generally available now. Contact TreeHouse Interactive at 801.576.8428 orsales@treehousei.com for details.

More Stories By Derek Harris

Derek Harris Sr. is a senior technology writer and blogger with more than 20 years experience in journalism.

While covering a broad spectrum of technology segments, his focus is weighted on enterprise technologies in the data storage, security and infrastructure spaces.

IoT & Smart Cities Stories
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the tec...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.