Welcome!

CRM Authors: Xenia von Wedel, Ian Khan, PR.com Newswire, Steve Mordue

Related Topics: Agile Computing, Microservices Expo, @CloudExpo, CRM

Agile Computing: Article

Facebook’s Pied Piper IPO Supposedly Priced at $28-$35

Pricing never happens until the night before an IPO

The great Facebook IPO is supposed to happen on Friday May 18.

The company's big investor-pitching pre-IPO roadshow is supposed to kick off this Monday and only see some appearances by Facebook founder Mark Zuckerberg, according to the Wall Street Journal. CFO David Ebersman and COO Sheryl Sandberg will reportedly handle the bulk of the meetings. Initial East Coast meetings are supposed to be stuffed to the gills. But you can see the video now (http://facebook.retailroadshow.com/launch.html).

Real pricing never happens until the night before an IPO. But it claimed in a regulatory filing late Thursday that it's shooting for $28-$35 a share, a relatively broad range that values the joint at $96 billion under the magical $100 billion, leading the smart money to think it and its underwriters are aiming for a pop.

There'll be at least 337.4 million shares on offer. And there might be an overallotment. There will be class A and B stock after the IPO.

Early investors like Accel, Goldman Sachs, Russia's Digital Sky Technology and Microsoft are going to be selling some of 1547.4 million shares to Google's 180 million.

Mark Zuckerberg, who's about to turn 28, could be worth $16 billion-$19 billion and gets to keep 58% control over his creation according to promises made about voting. He'll only own 31.5% after the IPO. He himself has to sell 30.2 million of his 533.8 million shares to pay a whopping tax bill to cover his exercising stock options.

Figure he'll take home $5.5 billion.

Facebook itself is only likely to see about $5.6 billion.

Yahoo has tried to crimp Facebook's style by suing it for patent infringement - which is how Yahoo got a pre-IPO settlement out of Google - and now the Journal writes that national advertisers are having doubts about the effectiveness of ads on social media sites, leaving bankers to fret over their fashionable appraisals.

Facebook's Q1 revenues were up 37% year-over-year to $872 million but down 7.5% sequentially. It blamed "seasonal trends." Total revenue last year was $3.7 billion, up 88%.

Google, which is worth close to $200 billion, did $36.5 billion in ad revenue last year. It raised a mere $1.9 billion when it IPO'd in 2004 at valuation of ~$23 billion.

Its Nasdaq ticker symbol will be FB.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...