SugarCRM, the world’s fastest-growing customer relationship management (CRM) company, today announced that the company will tour the Asia Pacific region to spread the word about the power of CRM. Company spokespeople will spend time speaking to audiences at multiple Techday Asia and CRM Acceleration events happening between February 27 and March 2, 2012.

Techday Asia

SugarCRM is a silver sponsor of Techday Asia, and the company will also be presenting at all three events in the series. Jan Sysmans, senior director of product marketing for SugarCRM, will deliver the keynote addresses at each event titled, “The Future of Business is Open.” During his presentation, he will highlight the value of leveraging an open software platform strategy that allows organisations to have greater control over their own destiny. In addition, SugarCRM’s Technical Product Evangelist, Erin Fetsko, will review the buyer’s journey and show how customers can increase first contact resolution rates by leveraging SugarCRM’s open platform.

To register for Techday Asia in Singapore on February 27th, Kuala Lumpur on February 29th, or Bangkok on March 2nd, please visit the event web site.

CRM Acceleration

CRM Acceleration is a series of events led by SugarCRM that provide attendees with a framework for how they should think about CRM now and in the future. SugarCRM gold partner, iZeno, will also take the stage at these events to share their experiences with CRM.

Attendees will:

• Learn how Social CRM can transform marketing, sales and support teams
• Hear about customer case studies that have leveraged CRM best practices
• Gain an understanding of the benefits that mobile CRM has to offer

Please register for the Singapore event taking place on February 27th and the Kuala Lumpur event taking place on February 29th.

About SugarCRM

SugarCRM makes CRM simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than ten million times and currently serve over 1,000,000 end users in 192 countries. Over 7,000 organisations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognised for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email contact@sugarcrm.com, or visit www.sugarcrm.com. You can also connect with SugarCRM on Facebook, Twitter and YouTube.