Welcome!

CRM Authors: Xenia von Wedel, Ian Khan, PR.com Newswire, Steve Mordue

News Feed Item

Adchemy(R) Expands Management Team to Handle Growth and Advance Technology Innovation

Company Names Judy Madden VP of HR and Alexander Castro as VP of Product Strategy and Management to Help Scale With Escalating Demand for Its Intent-Based Search Advertising Technology

FOSTER CITY, CA -- (Marketwire) -- 02/15/12 -- Adchemy, Inc., a leading advertising technology company, today announced the appointment of Judy Madden, vice president of human resources (HR), and Alexander Castro, vice president of product strategy and management, to its management team. The addition of Ms. Madden and Mr. Castro comes at a time of significant growth and expansion for Adchemy as market demand for the company's intent-based paid search advertising technology continues to accelerate.

"This is an exciting time for Adchemy as paid search undergoes massive transformation, where the reliance on keywords alone for effective ad campaigns has run its course," said Murthy Nukala, CEO, Adchemy. "It is crucial for us to have a deep leadership bench in place as more and more advertisers and consumers alike begin discovering the true value of our Adchemy IntentMap™ technology. Judy's experience recruiting top talent, as well as Alex's technology expertise and product vision will be invaluable during this exciting phase of growth and expansion."

Adchemy's priority for 2012 is to hire top talent. With this goal in mind, Ms. Madden will be responsible for managing the process of employee acquisition and retention as well as overseeing general HR policies. As a senior HR leader, Ms. Madden has a wealth of experience leading multi-national teams in fast-paced industries. She most recently served as vice president of HR at Grass Valley USA, a pioneer in video technology, where she was responsible for human resources worldwide across 24 countries. Ms. Madden has also held management positions at Technicolor, Legato Systems and Baan Company.

"Adchemy is experiencing rapid growth and will continue on this path for the foreseeable future as demand for its innovative paid search advertising solutions continues to escalate," said Ms. Madden. "Having an A team in place is critical for success in such a dynamic market, and I am excited to leverage the company's strong values, technology leadership and supportive culture to attract and retain the best talent possible."

With 15 years of engineering, product management and business leadership, Mr. Castro will be responsible for Adchemy's product strategy and roadmap. He joins Adchemy from Limelight Networks, an Internet platform and services company, where he was vice president and general manager. Previously, he was founder and CEO of Delve Networks, a cloud-based video platform management solutions company that was acquired by Limelight in 2010. During his time with Delve, he was responsible for securing venture capital, leading product development and driving revenue growth. Mr. Castro also has held positions at Amazon.com and Microsoft, where he established and grew the company's customer relationship management (CRM) business.

"Paid search advertising is at a crossroads, and I strongly believe Adchemy can help take it in a new direction," said Mr. Castro. "Adchemy is one of the only companies that is truly innovating in search advertising right now, and I am thrilled by the opportunity to help shape the company's game-changing technology."

About Adchemy®
Adchemy® produces advertising technology that helps advertisers leverage consumer intent to create more effective digital advertising experiences. Adchemy IntentMap™ technology radically simplifies advertisers' paid search campaigns and makes them more scalable, relevant, and profitable. Listed by The Wall Street Journal as one of the top 50 venture-backed companies in the U.S. in 2010, Adchemy, Inc. is a rapidly growing Silicon Valley company backed by Accenture, August Capital, Mayfield Fund, and Microsoft.

For more information, please visit www.adchemy.com.

Media Contact:
Shannon Hutto
Bateman Group for Adchemy
(415) 503-1818 x27
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get tailored market studies; and more.
After years of investments and acquisitions, CloudBlue was created with the goal of building the world's only hyperscale digital platform with an increasingly infinite ecosystem and proven go-to-market services. The result? An unmatched platform that helps customers streamline cloud operations, save time and money, and revolutionize their businesses overnight. Today, the platform operates in more than 45 countries and powers more than 200 of the world's largest cloud marketplaces, managing mo...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
When Enterprises started adopting Hadoop-based Big Data environments over the last ten years, they were mainly on-premise deployments. Organizations would spin up and manage large Hadoop clusters, where they would funnel exabytes or petabytes of unstructured data.However, over the last few years the economics of maintaining this enormous infrastructure compared with the elastic scalability of viable cloud options has changed this equation. The growth of cloud storage, cloud-managed big data e...
Your applications have evolved, your computing needs are changing, and your servers have become more and more dense. But your data center hasn't changed so you can't get the benefits of cheaper, better, smaller, faster... until now. Colovore is Silicon Valley's premier provider of high-density colocation solutions that are a perfect fit for companies operating modern, high-performance hardware. No other Bay Area colo provider can match our density, operating efficiency, and ease of scalability.
ScaleMP is the leader in virtualization for in-memory high-end computing, providing higher performance and lower total cost of ownership as compared with traditional shared-memory systems. The company's innovative Versatile SMP (vSMP) architecture aggregates multiple x86 systems into a single virtual x86 system, delivering an industry-standard, high-end shared-memory computer. Using software to replace custom hardware and components, ScaleMP offers a new, revolutionary computing paradigm. vSMP F...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...