CRM Authors: Xenia von Wedel, Ian Khan, PR.com Newswire, Steve Mordue

News Feed Item

Adchemy(R) Expands Management Team to Handle Growth and Advance Technology Innovation

Company Names Judy Madden VP of HR and Alexander Castro as VP of Product Strategy and Management to Help Scale With Escalating Demand for Its Intent-Based Search Advertising Technology

FOSTER CITY, CA -- (Marketwire) -- 02/15/12 -- Adchemy, Inc., a leading advertising technology company, today announced the appointment of Judy Madden, vice president of human resources (HR), and Alexander Castro, vice president of product strategy and management, to its management team. The addition of Ms. Madden and Mr. Castro comes at a time of significant growth and expansion for Adchemy as market demand for the company's intent-based paid search advertising technology continues to accelerate.

"This is an exciting time for Adchemy as paid search undergoes massive transformation, where the reliance on keywords alone for effective ad campaigns has run its course," said Murthy Nukala, CEO, Adchemy. "It is crucial for us to have a deep leadership bench in place as more and more advertisers and consumers alike begin discovering the true value of our Adchemy IntentMap™ technology. Judy's experience recruiting top talent, as well as Alex's technology expertise and product vision will be invaluable during this exciting phase of growth and expansion."

Adchemy's priority for 2012 is to hire top talent. With this goal in mind, Ms. Madden will be responsible for managing the process of employee acquisition and retention as well as overseeing general HR policies. As a senior HR leader, Ms. Madden has a wealth of experience leading multi-national teams in fast-paced industries. She most recently served as vice president of HR at Grass Valley USA, a pioneer in video technology, where she was responsible for human resources worldwide across 24 countries. Ms. Madden has also held management positions at Technicolor, Legato Systems and Baan Company.

"Adchemy is experiencing rapid growth and will continue on this path for the foreseeable future as demand for its innovative paid search advertising solutions continues to escalate," said Ms. Madden. "Having an A team in place is critical for success in such a dynamic market, and I am excited to leverage the company's strong values, technology leadership and supportive culture to attract and retain the best talent possible."

With 15 years of engineering, product management and business leadership, Mr. Castro will be responsible for Adchemy's product strategy and roadmap. He joins Adchemy from Limelight Networks, an Internet platform and services company, where he was vice president and general manager. Previously, he was founder and CEO of Delve Networks, a cloud-based video platform management solutions company that was acquired by Limelight in 2010. During his time with Delve, he was responsible for securing venture capital, leading product development and driving revenue growth. Mr. Castro also has held positions at Amazon.com and Microsoft, where he established and grew the company's customer relationship management (CRM) business.

"Paid search advertising is at a crossroads, and I strongly believe Adchemy can help take it in a new direction," said Mr. Castro. "Adchemy is one of the only companies that is truly innovating in search advertising right now, and I am thrilled by the opportunity to help shape the company's game-changing technology."

About Adchemy®
Adchemy® produces advertising technology that helps advertisers leverage consumer intent to create more effective digital advertising experiences. Adchemy IntentMap™ technology radically simplifies advertisers' paid search campaigns and makes them more scalable, relevant, and profitable. Listed by The Wall Street Journal as one of the top 50 venture-backed companies in the U.S. in 2010, Adchemy, Inc. is a rapidly growing Silicon Valley company backed by Accenture, August Capital, Mayfield Fund, and Microsoft.

For more information, please visit www.adchemy.com.

Media Contact:
Shannon Hutto
Bateman Group for Adchemy
(415) 503-1818 x27
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
If a machine can invent, does this mean the end of the patent system as we know it? The patent system, both in the US and Europe, allows companies to protect their inventions and helps foster innovation. However, Artificial Intelligence (AI) could be set to disrupt the patent system as we know it. This talk will examine how AI may change the patent landscape in the years to come. Furthermore, ways in which companies can best protect their AI related inventions will be examined from both a US and...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of San...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Chris Matthieu is the President & CEO of Computes, inc. He brings 30 years of experience in development and launches of disruptive technologies to create new market opportunities as well as enhance enterprise product portfolios with emerging technologies. His most recent venture was Octoblu, a cross-protocol Internet of Things (IoT) mesh network platform, acquired by Citrix. Prior to co-founding Octoblu, Chris was founder of Nodester, an open-source Node.JS PaaS which was acquired by AppFog and ...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...