Welcome!

CRM Authors: Xenia von Wedel, Ian Khan, PR.com Newswire, Steve Mordue

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog

@CloudExpo: Blog Post

Jumping into the Cloud

What the CloudSwitch acquisition by Verizon tells us

The Verizon acquisition of Cloud Switch is tremendous validation for solution providers in the cloud enablement space and confirmation of the need for cloud onboarding tools to help lower the barrier to entry for businesses looking to adopt cloud services. Migration tools and services are always critical for driving adoption of any new technology, as consumers seek to migrate to the new from their legacy technology.Often times, the more disruptive the technology, the greater the need, and cloud is no exception in this respect. Mid-tier and enterprise businesses especially are looking for ways to streamline the onboarding process and minimize their risk around cloud adoption, as they have significantly more sunk costs than an SMB. By providing automated solutions to enable the migration of these businesses's existing servers, MSPs and cloud providers will increase service adoption, drive revenue, and reduce costs in multiple ways.

First, automated migration solutions allow MSP and cloud providers to reach out to new customers such as mid-sized businesses and even large enterprises who have invested considerable time and expense into building time tested server configurations and don't want to have to start from scratch. As most of the growth in the public cloud market to date has been focused on small businesses, attracting these established businesses with their larger IT spend is key to any cloud providers long-term growth strategy.

Second, migration solutions like CloudSwith and our own product DynaCenter do can help increase existing customer adoption of a MSP or cloud provider's services by making it easier and more cost effective to migrate existing applications. Automated solutions for migrating existing servers reduces the customer's cost, effort, and risk enabling them to focus on how to get the most value from leveraging cloud services as part of the foundation for their IT service catalog.

Third, migration solutions can reduce the time it takes to onboard customers by as much as 90 percent, reducing internal costs and helping improve customer satisfaction and retention. Instead of building a new server from scratch or using manual processes and scripts to migrate solutions, customers can migrate their server workloads in minutes using automated processes and tools. This means that customers are more likely to complete their migration project which leads to higher customer satisfaction and retention. It also frees up MSP and cloud provider staff to focus on high value initiatives rather than onboarding servers.

And finally, MSP and cloud providers can leverage cloud to cloud migration capabilities to onboard customers from other cloud providers. This enables them to offer competitive upgrades and attractive pricing to woo customers from other vendors who may not be maintaining acceptable customer satisfaction levels. Providing an automated migration path from a competitive cloud platform to their own platform means the end customer doesn't have to factor in the time and cost of a manual rebuild and migration when making their decision. It also protects end customers by eliminating concern over vendor lock-in, which can be a sales inhibitor.

All in all, when you consider that average customer spend on cloud services ranges from $1,000-$12,000 annually, providing a server migration solution at a fraction of that amount (or even at no cost) is in every MSP and cloud provider's best interest.

With Racemi, MSP and cloud providers can provide physical and virtual onboarding and migration services for their cloud or hosted services with minimal effort and expense. It requires no infrastructure in the end customer's environment and can be easily integrated into a providers control panel. In addition, we don't introduce any virtualization tools or networking infrastructure and we don't incur any additional performance overhead on customer servers.

For every other business and enterprise we support the migration of both physical and virtual servers to public cloud providers like Amazon, Terremark, Rackspace and GoGrid. By supporting a variety of major cloud providers out of the box, as well as all of the major hypervisors platforms (Hyper-V, VMware, and Xen), Racemi can support a wide range of end customer migration needs. We're big believers that moving to cloud computing needs to be as simple as possible.

More Stories By James Strayer

James Strayer is the vice president of product management and marketing at Racemi. He has more than a decade of experience in the IT Service Management industry. At Fortune 500 company Symantec, he led product management efforts for the Information Technology Service Management (ITSM) business and worked with key OEM strategic partners such as HP and Dell. Previously, at Altiris, a leader in IT Lifecycle Management solutions, his go-to-market strategies fostered exponential revenue growth to over $200 million in annual license revenue. Under his direction, the Altiris product line also led Gartner Magic Quadrants and Forrester Leader Waves for IT Lifecycle Management, Asset Management, Service Desk, and Server Management and won numerous industry awards. He graduated from Utah Valley University with a degree in Life Sciences.

IoT & Smart Cities Stories
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace.
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...