Welcome!

CRM Authors: Xenia von Wedel, Ian Khan, PR.com Newswire, Steve Mordue

News Feed Item

SAP and Sybase Combine Forces to Unwire the Enterprise

Company Leaders Unveil Joint Strategy and Product Innovations for Customers in Enterprise Mobility, Business Analytics and Enterprise Information Management

BOSTON and FRANKFURT, Germany, Aug. 19 /PRNewswire-FirstCall/ -- At a co-located event today in Boston and Frankfurt, company leaders from SAP AG (NYSE: SAP) and Sybase came together for the first time to share the strategy and joint product direction for the newly combined companies. In a bold move that brings together established industry leaders and changes the game for enterprise mobility, SAP announced its intent to acquire Sybase on May 12, 2010. In the few months since that time, the two companies have moved quickly to create product road maps and innovations to transform the way people and businesses work. The combined companies now represent the market-leading position in enterprise applications, business analytics and mobile infrastructure.

(Logo: http://photos.prnewswire.com/prnh/20050310/SFTH009LOGO-a)

(Logo: http://www.newscom.com/cgi-bin/prnh/20050310/SFTH009LOGO-a)

Recognizing the strength of Sybase's existing business model, SAP confirmed that Sybase will be run as a separate, independent unit -- and that customer investments in Sybase products will be preserved and supported. Setting the stage for their vision of an unwired enterprise and embracing the evolution of mobile as the new desktop, SAP and Sybase today also unveiled strategic product directions and planned co-innovations in three key areas: enterprise mobility, business analytics and enterprise information management (EIM).

Combined Companies Retain Core Strengths While Leveraging Synergies for Innovation

Outlining the first milestones since the close of the acquisition, SAP and Sybase today announced:

  • Within the next nine months, the companies will bring together technologies to deliver a leading mobile platform for business that is based on open standards, runs on all major mobile operating systems, and manages and supports all major device types. With this platform, customers and partners can build new mobile experiences on top of existing applications, such as SAP® Business Suite software. In addition, SAP will showcase mobile experiences for all products, including both SAP Business Suite and SAP® Business ByDesign(TM), similar to what is available for mobile sales for customer relationship management (CRM) today.
  • SAP and Sybase will present the industry's broadest solution portfolio for EIM by porting, certifying and optimizing SAP Business Suite and other solutions onto Sybase data management servers -- bringing customers a greater choice of database platforms for their SAP applications.
  • The companies will offer customers a complete and optimized high-performance business analytics infrastructure tapping SAP® BusinessObjects(TM) business intelligence (BI) solutions on data management servers to deliver end-to-end functionality from discovery (enterprise information management) to storage (calculation and storage engines for transactions, data marts, data warehouse) to consumption (query reporting and analytics, scorecarding, dashboarding, OLAP tools, mobile BI).
  • The companies will incorporate SAP in-memory computing technology across SAP and Sybase data management offerings, enabling customers to instantaneously access any type of data, anywhere, any place in real time.

SAP Co-CEOs Bill McDermott and Jim Hagemann Snabe shared their thoughts on today's announcement: "The combination of SAP and Sybase is a significant game changer in the industry. Less than three months after this bold acquisition was announced, we are highlighting the first joint products that will transform the way people and businesses work. The product roadmap and go-forward strategy we are sharing today positions SAP to be the only company enabled to deliver a full suite of enterprise software and next-generation business intelligence on any device at any time. The coming together of SAP and Sybase is 100 percent a customer-focused move, delivering a value proposition for customers in mobility, analytics and information management that is unmatched and unique."

"At Sybase, we have been successfully executing our 'Unwired Enterprise' strategy over the last eight years to become the market leader in enterprise mobility software," said John Chen, CEO, Sybase. "Working alongside SAP, we will take mobility to the next level by extending analytics and bringing our technologies to new vertical markets. With SAP's investment in Sybase's technologies, we'll be able to extend our existing solutions to an even broader audience, and more rapidly innovate as the market's needs continue to evolve."

Market-Leading Vendors Unwire the Enterprise With End-to-End Mobile Platform

Research firm Gartner predicts that by 2014, there will be a 90 percent mobile penetration rate and 6.5 billion mobile connections.(1) This new generation of users demands immediate access to enterprise applications from any location, at any time. The Sybase acquisition allows SAP to bring customers a mobile platform that can support SAP applications and enable partners and customers to develop complementary applications to help them run their business better.

The extension of existing applications and the delivery of new applications will broaden the reach of SAP solutions across mobile platforms and devices and accelerate the pace of mobile innovation for enterprises. SAP and Sybase already have co-innovated and delivered Sybase Mobile Sales for the SAP® Customer Relationship Management (SAP CRM) application and Sybase Mobile Workflow for SAP Business Suite.

The companies will integrate the SAP NetWeaver® Mobile component and SAP® BusinessObjects(TM) Mobile software with Sybase Unwired Platform to deliver a single mobile development and deployment platform with integrated analytics. New open standards-based technology from SAP that enables easy access to SAP Business Suite will accelerate the mobilization of SAP applications. SAP will also deliver industry-specific mobile applications built on this next-generation mobile platform.

Complementary Technologies Deliver a Complete Business Analytics Stack

With the combination of complementary technologies from the SAP BusinessObjects portfolio and Sybase, the companies now offer a complete and optimized high-performance business analytics infrastructure. SAP BusinessObjects BI solutions are already certified on Sybase IQ 15.0 and Sybase ASE 15.0. Customers can take advantage of complete solutions -- from business analytic applications; to reports, scorecards and dashboards; to data integration and data quality; to transactional storage, data marts and data warehousing. SAP and Sybase will also deliver business analytic applications that are optimized for industries such as financial services, consumer products, retail and manufacturing.

SAP in-memory computing technology is the driving force enabling business users to instantaneously access, explore, model and analyze transactional, analytical and Web-based data in real time in a single environment from anywhere, anytime, using any device. SAP and Sybase will incorporate SAP in-memory computing technology across SAP and Sybase data management offerings. SAP has already announced a high-performance analytic appliance as further innovation in the in-memory computing space.

SAP and Sybase Offer the Industry's Broadest Portfolio for Enterprise Information Management

One of the highest priorities for organizations of any size and across any industry is managing the soaring quantity of data, and harnessing that information to improve their business. The combination of SAP and Sybase EIM offerings provides the industry's broadest solution portfolio for enterprise information management, including data integration and data quality, master data management, complex event processing (CEP), real-time replication, modeling, application development and database capabilities. Sybase ASE is one of the leading database engines that support transactional and mixed workloads, and will be fully supported by the combined companies. SAP will port, certify and optimize SAP Business Suite, the SAP NetWeaver® Business Warehouse component, SAP® BusinessObjects(TM) Data Services software and SAP BusinessObjects BI solutions to Sybase ASE -- giving customers a greater choice of database platforms for their SAP applications.

Vibrant Ecosystem Benefits From the Combination of Two IT Leaders

With this acquisition, new fields of opportunity are available for the SAP ecosystem. Across all partner types -- services, ISVs, hardware and others -- partners can participate in the new opportunities that come from the SAP and Sybase strategies around enterprise mobility, business analytics and EIM. SAP has also enabled its ecosystem partners to build and deliver new mobile applications on the mobility platform. Recently, announced on August 9, 2010, a series of Sybase partners launched innovative mobile applications for SAP solutions on the Sybase Unwired Platform. This growing ecosystem is significantly extending the reach of enterprise customers and applications, empowering millions of mobile workers worldwide. This ecosystem is further extended with the opportunity to engage and transact with four billion mobile subscribers, through Sybase's messaging and mobile commerce services via reach to 900 mobile operators worldwide.

For more insight into how mobility is transforming the way people do business and to learn more about SAP's strategy for enterprise mobility, see this newly released SAP TV video on mobility. To follow and join the conversation surrounding this announcement, connect via Twitter at #SapSybase.

(1) Gartner's Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance, 29 December 2009, ID: G00173482

About Sybase

Sybase, an SAP company, is the industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information. We are recognized globally as a performance leader, proven in the most data-intensive industries and across all major systems, networks and devices. Our information management, analytics and enterprise mobility solutions have powered the world's most mission-critical systems in financial services, telecommunications, manufacturing and government. For more information, visit http://www.sybase.com. Read Sybase blogs: http://blogs.sybase.com. Follow us on Twitter at @Sybase.

About SAP

SAP is the world's leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 102,500 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol "SAP." For more information, visit www.sap.com.

(*) SAP defines business software as comprising enterprise resource planning, business intelligence, and related applications.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2010 SAP AG. All rights reserved.

SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

Follow SAP on Twitter at @sapnews.


    For customers interested in learning more about SAP products:
    Global Customer Center: +49 180 534-34-24
    United States Only: 1 (800) 872-1SAP (1-800-872-1727)

    For more information, press only:
    Christoph Liedtke, SAP, +49 (6227) 7-50383, christoph.liedtke@sap.com,
     CET
    Jim Dever, SAP, +1 610 661-2161, james.dever@sap.com, EDT
    SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT;
     press@sap.com
    Mark Wilson, Sybase, +1 (925) 236-4891, Mark.Wilson-
     Marketing@sybase.com, PDT

    For more information, financial community only:
    Stefan Gruber, SAP, +49 (6227) 7-44872, investor@sap.com, CET
    Martin Cohen, SAP, +1 (212) 653-9619, investor@sap.com, EDT

SOURCE SAP AG

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which in...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs ofte...
SYS-CON Events announced today that Tintri, Inc, a leading provider of enterprise cloud infrastructure, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Tintri offers an enterprise cloud platform built with public cloud-like web services and RESTful APIs. Organizations use Tintri all-flash storage with scale-out and automation as a foundation for their own clouds – to build agile development environments...
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, will motivate why realizing the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insigh...
SYS-CON Events announced today that DivvyCloud will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. DivvyCloud software enables organizations to achieve their cloud computing goals by simplifying and automating security, compliance and cost optimization of public and private cloud infrastructure. Using DivvyCloud, customers can leverage programmatic Bots to identify and remediate common cloud problems in rea...
The 21st International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.
SYS-CON Events announced today that EARP will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "We are a software house, so we perfectly understand challenges that other software houses face in their projects. We can augment a team, that will work with the same standards and processes as our partners' internal teams. Our teams will deliver the same quality within the required time and budget just as our partn...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
SYS-CON Events announced today that Tappest will exhibit MooseFS at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. MooseFS is a breakthrough concept in the storage industry. It allows you to secure stored data with either duplication or erasure coding using any server. The newest – 4.0 version of the software enables users to maintain the redundancy level with even 50% less hard drive space required. The software func...
SYS-CON Events announced today that A&I Solutions has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 1999, A&I Solutions is a leading information technology (IT) software and services provider focusing on best-in-class enterprise solutions. By partnering with industry leaders in technology, A&I assures customers high performance levels across all IT environments including: mai...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that Systena America will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Systena Group has been in business for various software development and verification in Japan, US, ASEAN, and China by utilizing the knowledge we gained from all types of device development for various industries including smartphones (Android/iOS), wireless communication, security technology and IoT serv...