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International Social Media Marketing

One size fits all marketing does not work

One size fits all marketing does not work. In today's flat world, how do you incorporate cross-cultural awareness to adjusting your marketing to engage with different international markets? We asked  Cindy King "What are key international marketing trends and predictions for 2010? What actions should marketers take in 2010?".

Cindy King is a Cross-Cultural Marketer & International Sales Specialist based in France.  She uses her dual background in sales & marketing, in international business development, to help businesses improve their international sales conversion. She is also adept at content marketing, international web marketing and social media marketing. 

Cindy King

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Businesses will improve their international marketing by observing different cultural preferences.

Cindy King's Marketing Prediction for 2010

International web marketing is heading for new horizons.

  • Recent ICANN legislation enabling URLs in non-Latin alphabets will impact the web environment in these countries.  This in turn will increase opportunities to engage with people in these countries in a meaningful way.
  • Social media continues to grow in different countries and as it does we will see more trends emerging with regards to different cultural preferences. This will help businesses to develop stronger international social media marketing tactics.

Although international web marketing has its challenges and limitations today, it will become more effective in the years to come.  And social media marketing will play an important role in learning more about how to market to different cultures.

Cindy King's Marketing Action for 2010

The best way to take advantage of these new trends is to first observe the additional information as it becomes available and note the differences:

  • International data is becoming more granular and more relevant to international marketing
  • The different ways other cultures use social media and web marketing.  These preferences are evolving as people learn how to adapt social media to their own culture.

The next step is to apply some cross-cultural awareness to adjusting your marketing to engage with different international markets.  Social media is an ideal way to become acquainted with people from different cultures and to slowly identify the best ways to adjust your international marketing.

Over to you...

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More Stories By Ambal Balakrishnan

Ambal has robust 17+ years experience working at and partnering with high-profile technology companies in both B2B and B2C marketplaces building scalable, reliable, high performance products (both hardware and software) for business with multi-billion dollar in annual revenue. She has done various roles that includes engineering, program management, business development, strategy and marketing for premium and fast growing product divisions at Cisco, Telecordia (prior name Bell Labs) and strategic marketing consulting firm ClickDocuments. At Cisco, she focused on world wide marketing and positioning of Cisco's Cloud & Data Center switching business. She brings both strong engineering & marketing skills with verticals experience from many different industries. Ambal received her Masters in Computer Science from Purdue University and an MBA in Marketing, Strategy and Entrepreneurship from Wharton University of Pennsylvania. Ambal is an avid reader and hiker. Her hiking pursuits have taken her to several mountains including Mt. Whitney at 14,500 feet (which she managed to climb in 1 day). Ambal lives in Austin, TX with her family of 3 boys (that includes her husband!) and a border-collie+lab mix dog named Rainbow.

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