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How to Commit Suicide with Email Marketing

If you read the articles on these Ulitzer sites, you will understand the Dos and Don'ts of content marketing strategies

Ulitzer has several topic sites on the subject of "email marketing" including Content Marketing Journal, Internet Marketing Journal, Marketing & Sales on Ulitzer, Marketing Automation, and Sales Coaching on Ulitzer.

If you read the articles on these Ulitzer sites on the Dos and Don'ts of content marketing strategies, you will see what the world's top marketing experts are saying.

I have been receiving the following spam email from this company for more than six months now, like clockwork three times a week.

I am sure the same spam email is being sent to hundreds of thousands of email addresses harvested by these people.

I can't imagine how this company can expect to conduct business or acquire new clients by spamming the world as if they are selling "penis enlargement pills."

I called the phone number this morning and the phones were ringing off the hook. The man who answered the phone did not even listen to what I had to say. He had to answer the next call hoping that perhaps that would be the phone call that would bring in business. I doubt it.

Here are copies of these emails, which every legitimate and respectable business should avoid sending.

From: Darryll Gillard [mailto:darryll.gillard@rtc-research.com]
Sent: Wednesday, January 27, 2010 8:53 AM
To: Fuat Kircaali
Subject: RE: Meeting Arrangements

Fuat,

I don't mean to interrupt but I just wanted to follow up to see whether you, or someone you could direct me to would be available for a very brief discussion about your operating capital needs. Please just respond to this email with a "Yes" or call me at 504-208-5207 to schedule a time for us to talk.

Thanks for your time,

Darryll Gillard
504-208-5207

----- Original Message -----
From: Darryll Gillard [mailto:darryll.gillard@rtc-research.com]
Sent: Wednesday, January 20, 2010 7:50 AM
To: Fuat Kircaali
Subject: Meeting Arrangements

Fuat,

Many of the Financial Executives and CEOs we work with have no time for recessionary doomsayers. They're focused on finding growth opportunities and competitive advantage in a down economy. But the problem is that even growing companies are facing the same old litany of recessionary challenges:

  • Cash is tight
  • Credit lines are limited
  • Capital costs are high

Add to those challenges the daily cash pressures posed by receivables being pushed out and customers demanding extended payment terms and even the most bullish companies are finding it difficult to take advantage of opportunities.

That's why growth-oriented businesses are turning to my company, The Receivables Exchange. In a tough economy, receivables financing represents an easy way to access working capital by turning outstanding invoices into competitively priced cash. That's why The Wall Street Journal recently called us 'an idea whose time has come' and CFO Magazine said we 'exemplify the good in financial innovation, bringing Buyers and Sellers together who would not have met otherwise.'

Referred to as the 'eBay of receivables,' the Exchange is an online auction that allows companies to access the cash value of their receivables in as little as 24 hours. The Wall Street Journal says the Exchange is "designed to make the process of borrowing against customer invoices cheaper and more transparent" and that companies looking for working capital in a recessionary economy find that the Exchange "takes the stigma out of borrowing against receivables."

Fuat, if learning how the Exchange can help your growth plans is worth ten minutes of your time, please reply to this email, contact me here, or call my office directly to schedule a call. Find out what so many other Financial Executives and CEOs are finding at The Receivables Exchange: a competitive financial marketplace that, for the first time, puts them in control of their operating capital. I look forward to speaking with you.

Regards,

Darryll Gillard
Vice President, Sales
504-208-5207

The Receivables Exchange
220 Camp Street
New Orleans, LA 70130

And here is the same spam in different flavor, also sent dozens of times to hundreds of thousands of recipients, most likely by the same spam consultant.

From: Shadab Barmare [mailto:shadab_barmare@dfssl.com]
Sent: Friday, January 29, 2010 9:01 AM
Subject: RE: Teleconference.

Dear Fuat,

Just want to confirm if you had a chance to review my earlier email. We are confident that we can SYS-Con Media to enhance its Profitability & Marketing ROI.

250 FTSE companies like Euromoney Institutional Investor, where the revenue stream is heavily dependent on the quality of the marketing database, trust us to manage and build their marketing databases for Events Marketing, Subscription Marketing, Sponsorship Sales, Advertising Sales, Audience Development et al. We have been servicing them for over 5 years.

I would appreciate if you could suggest a date and time for a 30 min conference call as per your convenience.

I look forward to hearing from you.

Kind Regards,

Shadab Barmare


From: Shadab Barmare [mailto:shadab_barmare@dfssl.com]
Sent: Wednesday, January 06, 2010 9:32 AM
Subject: Meeting in January '10.

Dear Fuat,

Compliments of the season, Hope you had a great Holiday.

My colleague Neelam was in the US recently and she tried reaching your colleagues to schedule a meeting at your office. However, she was unable to reach them. The reason for writing to you today is to possibly set up a teleconference meeting next week, if it is OK with you.

We currently service Specialized Publishers & Event Organizers like Terrapinn, IIR, Euromoney Institutional Investor, Dow Jones, WebLoyalty, Factiva, Lafferty, CRU et al worldwide and they have been successfully utilizing Datamatics for cost and resource optimization.

I understand that New Pig Corporation has a B2B contact database that requires to be updated and validated on a scheduled basis and additional contacts need to be added to it on a regular basis to ensure that the marketing campaign covers maximum possible % of the target audience.

250 FTSE companies like Euromoney Institutional Investor, where the revenue stream is heavily dependent on the quality of the marketing database, trust us to manage and build their marketing databases for Events Marketing, Subscription Marketing, Sponsorship Sales, Advertising Sales, Audience Development et al. We have been servicing them for over 5 years. We at Datamatics specialize in research based business solutions. Some of the services we offer are:

B2B List Research for Subscription & Events Marketing and Ad Sales- Customised List Building (Named, Un-named Research), Web Research, Telephone Research (Data Validation, Cleaning, Updation, Acquisition, and Enhancement), CRM Database Management / List Management, Data Structuring / Standardization – De-duplication, genderisation, case conversions etc.

Data Mining - Data Aggregation from Online Sources, Tracking, extracting, harvesting data from hard copies or web sites etc.

Desk Research - Research Report Updating, Research Report, Company Profile Research, Business Research, Financial Research, Country, Sector, Industry Research, Content Development and Enhancement

Market Intelligence - Competitor Mapping, Competitor Intelligence, Industry Monitoring, and News Services.

If outsourcing forms a part of your current or near future business strategy, for cost savings or to streamline your processes and improve profitability, we’d love to hear from you. I would appreciate if you could suggest a date and time for a brief teleconference in the coming weeks of January, 2010.

I look forward to hearing from you.

Kind Regards,


Shadab Barmare

Asst. Manager– BPO

Datamatics Financial Services Ltd.

Direct    : + 91-22-66712334

Mobile   : + 91-99202  23320                                              Plot No. B5, 2nd Floor,

Board    : + 91-22-66712001-10                                           Part B Cross Lane, MIDC,

Fax       : + 91-22-66712011                                               Andheri (East)

http://www.datamaticsoutsourcing.com Mumbai 400 093, India

 

More Stories By Fuat Kircaali

Fuat Kircaali is the founder and chairman of SYS-CON Media, CloudEXPO, Inc. and DXWorldEXPO, Inc.

Kircaali came to the United States from Zurich University, Switzerland in 1984 while studying for his PhD, to design computer systems for SH-2G submarine hunter helicopters for the U.S. Navy. He later worked at IBM's IS&CG Headquarters as a market research analyst under Mike Armstrong's leadership, an IBM executive who later ran IBM Europe and AT&T; and Fuat was the Director of Information Systems for UWCC, reporting to CEO Steve Silk (later Hebrew National CEO), one of the top marketing geniuses of the past two decades.

Kircaali founded SYS-CON Media in 1994, a privately held tech media company with sales exceeding $200 million. SYS-CON Media was listed three years in a row by Inc 500 and Deloitte and Touche among the fastest-growing private companies in America. Kircaali launched DXWorldEXPO LLC, a Lighthouse Point, FL-based "digital transformation" events company in March 2017.

Fuat completed Bogazici University (ranked among the top 100 universities in the world) Business Administration program in 1982 with a Bachelor's Degree in Istanbul, Turkey. He was one of 50 students accepted to the program out of over 1 million high school graduates.

http://twitter.com/fuatkircaali

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