CRM Authors: Ian Khan, PR.com Newswire, Steve Mordue

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WorkingPoint Partners with VerticalResponse to Enhance Small Business Marketing Tools

WorkingPoint, a developer of easy-to-use online software for small businesses, independent contractors, and home-based businesses, today announced a strategic partnership with VerticalResponse, Inc., designed to broaden and enrich the services both companies offer to small businesses. As part of the agreement, subscribers of WorkingPoint's online invoicing and bookkeeping service, which includes integrated inventory tracking and contact management, will now be able to readily take advantage of VerticalResponse’s powerful on-demand e-mail marketing, online survey and direct mail solutions for enhanced customer outreach. WorkingPoint’s core system is free of charge for a single user and additional users can be added at any time for a nominal monthly fee.

“Both VerticalResponse and WorkingPoint are focused on helping small businesses succeed, so this is a natural fit for us,” said Janine Popick, founder and CEO of VerticalResponse. “This year we’ve been focused on adding partnerships that bring additional value and simplicity to customers, and this partnership continues this trend.”

Tate Holt, CEO of WorkingPoint added, “Pairing the marketing capabilities of VerticalResponse with our business management solution allows our customers to methodically communicate with their customers – and grow their businesses. This partnership offers WorkingPoint customers important new benefits to our already-compelling service.”

Entrepreneurs, consultants and owners of any type of businesses can create a free WorkingPoint account through the company’s web site at www.workingpoint.com.

About WorkingPoint

WorkingPoint, formerly NetBooks, is an easy to use, integrated online system that has everything needed to successfully manage every aspect of a small business. Far more than just a bookkeeping solution, WorkingPoint features include tracking income and expenses, cash management, invoicing, customer relationship management, inventory management, financial reporting, and double-entry bookkeeping. Its integrated, web-based design eliminates the need to cobble together multiple software applications, while providing automatic backup and secure access from any computer, at any time.

About VerticalResponse

VerticalResponse, Inc. is a leading provider of self-service email marketing, online surveys and direct mail services empowering small businesses to easily create, manage and analyze their own direct marketing campaigns. VerticalResponse’s flagship product is the Small Business Starter Pack, which bundles email, online surveys and postcards to offer customers an integrated Web-based direct marketing solution that’s intuitive and affordable. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit www.verticalresponse.com.

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