Welcome!

CRM Authors: Xenia von Wedel, Ian Khan, PR.com Newswire, Steve Mordue

Related Topics: Agile Computing, Machine Learning , CRM

Agile Computing: Blog Post

Positive Word of Mouth and Your Brand - Part 1

People hear our music not our words

This is part one of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become "world of mouth" and recommendations truly craft your online and offline persona and make all the difference between positive or negative word of mouth about you, your service, or your business.

I was giving a seminar on the "18 People You Need To Connect with on Earth" which really focuses on crafting a strong social capital portfolio when one of the participants came up to me in tears during the first break.  She didn't know if what she was doing right now in her life is what she really wanted to do.  In fact, she was thinking of seriously leaving her job and doing something totally different.  Out of fear of raising any doubts to her employer she continued with the seminar.  During the lunch break, her workshop partner (who was not a co-worker) confided in me that he felt she did not want to work with him and that she might be racist because she avoided every conversation with him.  I shared with him that she was dealing with other things that had nothing to do with him and assured him that nothing she was experiencing was directed at him. 


People hear our music not our words

In that short time frame, these two people went from not knowing each other to some potentially negative word of mouth that could of began.  Why?  Because we feel when something's not right, there's a disconnect or a misfire, even when we cannot pinpoint where or what that is.

204322010_3142a30a64 With songs, we often know the tune and can hum along but the words escape us.  Or, we make up our own words.  Many hilarious conjugations of songs have been written about in books and websites and the underlying lesson is this - we hear the music and not always the words.

Personal branding focuses on our authentic strengths, our vision, purpose, values and passions. So, it is really important for us to know what our music is.  And, when we have the confidence to be the best version of ourselves our music comes across loud and strong.  Like a well-grounded radio station, people hear not static but a strong energy emitting from us.

 

We are all in sales

And we are either selling ourselves on why we can't do this or why we can. The biggest sale you make every day is the sale you make to yourself.  Are you sold on you?  Do you know what makes you unique? Do you know why people like to connect with you?  Do you know why people do business with you?  Do you know why people request you?

Knowing your personal brand will help unearth all of those items that make you so very unique.  Positive word of mouth means that you move, touch and inspire others to action and to speak positively on your behalf.  How can you provide them the ammunition to speak positively about you when you yourself do not know what makes you uniquely different?

In a recent study by the Word of Mouth Marketing Association, they found that 78% of people will act on a referral or recommendation of someone they know, like and trust.  They also found that 92% of people prefer to have referrals and recommendations for products, services and people.


If you want positive word of mouth about you and to harness that tremendous power, then you have to do the leg work and know what your unique brand attributes are and your strengths.  In personal branding, you have to do all the heavy lifting first yet do know that the benefits of doing the work will produce exponential results.

 

First do a little research

To find out what others are already saying about you is not an easy task.  Most of us, when asked face to face for our honest opinion of someone, falter at giving a truly honest answer.  Start with those people that are within arm's length of you.  This could be your personal fan club or brand advocates.  Don't know who that is?

Here's some people who could be your personal brand advocates:

  • Your parents (yes, it's okay to list them no matter how old you are if they speak positively on your behalf and can give some insight on what makes you unique.  While there may be many statements that are "just because you're their child" there could be some golden nuggets that are your personal brand attributes.  As we compare this to what other advocates say, what we're searching for are trends and commonalities.)
  • A mentor
  • A supervisor
  • Someone you've mentored or taught
  • Classmates
  • Close friends
  • Former instructors
  • Church leaders
  • Former supervisors

Come up with a group of five people and now ask each of them this question...

What do you think makes me unique? What do you think I bring to the table?


And, the most important part of this question is to be quiet and let them answer - fully and completely.

In our next installment, we'll cover what to do with those answers and next steps in moving, touching and inspiring others to speak positively on your behalf!

Author:

Maria Elena Duron Maria Elena Duron is chief buzz officer, coach and speaker with buzz2bucks.com. Buzz2Bucks | a word of mouth firm serves as  the community manager around your personal or business brand online and offline, and coaches community managers on how to be buzz-worthy. Buzz2Bucks is known for the talk that yields profits.  She is author of the book "Mouth to Mouth Marketing" and the ebook "Social I.R.A." She's been quoted as a marketing and word of mouth expert by Entrepreneur Magazine and contributes to several publications and is the creator of #brandchat, a weekly twitter conversation about all aspects of branding.  She broadcasts weekly as the business coach with CBS7. Duron will speak at the 2009 Massachusetts Conference for Women.

Read the original blog entry...

More Stories By Maria Elena Duron

Maria Elena Duron is chief buzz officer, coach and speaker with buzz2bucks.com. Buzz2Bucks | a word of mouth firm serves as the community manager around your personal or business brand online and offline, and coaches community managers on how to be buzz-worthy. Buzz2Bucks is known for the talk that yields profits. She is author of the book "Mouth to Mouth Marketing" and the ebook "Social I.R.A." She's been quoted as a marketing and word of mouth expert by Entrepreneur Magazine and contributes to several publications and is the creator of #brandchat, a weekly twitter conversation about all aspects of branding. She broadcasts weekly as the business coach with CBS7. Duron will speak at the 2009 Massachusetts Conference for Women

@ThingsExpo Stories
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...