
By John Ryan | Article Rating: |
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August 17, 2009 05:09 PM EDT | Reads: |
13,182 |

More proof that blogging is smart business. Just make sure that whoever is blogging is a good writer and is committed to being consistent.
Otherwise, it will be a waste of time. You can either have your developers include a blog in your web experience or use free tools like Wordpress to link to your website.
From Hubspot:
If you blog, you know that it's good for your business.
But how -- and how much?
To answer to those questions, I looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in my sample blogged, 736 didn't.
The data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that blogs has:
- 55% more visitors
- 97% more inbound links
- 434% more indexed pages
Take a look for yourself in the graphs below:
Why are website visitors important? Because more visitors mean more people to convert to leads and sales.
Why are inbound links important? Because they signal authority to search engines, thus increasing your chances of getting found in those search engines.
Why are indexed pages important? The more pages you have on your site, the more chances you have of getting found in search engines.
Published August 17, 2009 Reads 13,182
Copyright © 2009 SYS-CON Media, Inc. — All Rights Reserved.
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More Stories By John Ryan
John is an experienced leader with a strong background of defining and executing company strategies. He is especially skilled in channel management, market analysis, brand marketing and selling technology products and services. He has successfully served in a number of executive positions and has been in management for 20 years. John is currently writing a book on increasing revenue generation. He has been a co-author of a comprehensive marketing methodology for high tech companies and has helped venture capitalists and private equity firms gauge their technology investments. In 2004, John served as Vice President of Marketing for the NA arm of the $6B IT Services division of Siemens, AG. John served on the board of directors at WebTrends, purchased by NetIQ (NTIQ) for $1 billion in 2001. WebTrends was highly successful dominating the web site analysis and reporting space. Prior to WebTrends, John was the Vice President of Marketing for Tivoli Systems. John has worked as a contracted consultant for established companies, start ups and top analyst firms. John can be reached at john@johnwryan.com or you can follow him on Twitter @buyersteps
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