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DotNetNuke Helps ExactTarget Create an Interactive Community

Leading One-to-One Messaging Provider Leverages Open Source Content Management System to Create 3sixty Online Community and Enhance Customer Satisfaction

SAN MATEO, CA -- (Marketwire) -- 08/12/09 -- DotNetNuke Corp. (http://bit.ly/8G1w), the most widely adopted framework for building web sites and web applications on Microsoft .NET, helps ExactTarget., a leading provider of on-demand email marketing software and one-to-one marketing solutions, develop, deploy and maintain its exclusive, client-only social networking site, 3sixty. Named for the role the site plays in connecting emarketers to one another and to ExactTarget, 3sixty provides a secure forum for customers to discuss one-to-one marketing, attend nearly 100 interactive on-demand video tutorials, request technical support and recommend and vote on product enhancement ideas.

News Highlights

--  ExactTarget's customer-only social networking site "3sixty" was
    created, deployed and maintained using the DotNetNuke web content
    management and application development framework. ExactTarget selected
    DotNetNuke for its superior performance, reliability and security, as well
    as the flexibility and affordability the open source solution provides.
--  ExactTarget set an aggressive three-month deadline for deploying
    3sixty, and DotNetNuke's unparalleled flexibility and ease of use resulted
    in a seamless execution.
--  The end result, 3sixty, has attracted more than 13,000 active users,
    whose feedback has spurred nearly 100 product improvements. Customers are
    also realizing a bigger return on their ExactTarget investment with the
    availability of peer insights and company feedback on product/service
    usage, making ExactTarget more valuable to customers and reducing the
    amount of training required.
    

Images and Resources

DotNetNuke Corporate Logo

Quotes

Micah Squires, Principal Engineer at ExactTarget:

"ExactTarget leveraged DotNetNuke to create an exclusive online social networking community where our customers can collaborate, learn and explore new product enhancements and one-to-one marketing ideas. Other web content management packages we evaluated would have handcuffed our developers and limited the ability to flexibly customize the 3sixty web site for our specific needs. The DotNetNuke application enables us to blend code with the existing web framework to create the custom solution we required."

Navin Nagiah, President and CEO of DotNetNuke Corp.:

"We're excited ExactTarget chose DotNetNuke to create online ecosystem, 3sixty. In addition to a top-rate product and best-in-class support, the DotNetNuke Professional Edition offers stability, security and speed of deployment to companies using the Microsoft .NET stack. ExactTarget is a model example of how companies can improve their businesses by using DotNetNuke to deliver dynamic, interactive web experiences to their customers."

About DotNetNuke Corp.

DotNetNuke Corp. is the steward of the DotNetNuke open source project, the most widely adopted web content management system (CMS) and application development framework for building web sites and web applications on Microsoft .NET. Organizations use DotNetNuke to quickly develop and deploy interactive and dynamic web sites, intranets, extranets and web applications. The DotNetNuke framework is available in both a free Community and a subscription based Professional Edition. DotNetNuke Corp. also operates the DotNetNuke Marketplace where users purchase third party software modules and skins. Founded in 2006 and funded by Sierra Ventures and August Capital, DotNetNuke Corp. is headquartered in San Mateo, Calif. For additional information, visit www.dotnetnuke.com (http://bit.ly?8G1w).

About ExactTarget

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company's on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for Salesforce.com AppExchange, ExactTarget for Microsoft Dynamics CRM and ExactTarget for Omniture Genesis. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget's software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John's and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.

Contact Information

Press Contacts
Samantha Hallock
Eastwick Communications
650-480-4071
DNN@Eastwick.com

Lauren Sanders
Dittoe PR for ExactTarget
317-202-2280 X 10
lauren@dittoepr.com

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