Welcome!

CRM Authors: Xenia von Wedel, Ian Khan, PR.com Newswire, Steve Mordue

Related Topics: CRM, Microsoft Cloud

CRM: Blog Feed Post

Microsoft Dynamics CRM Grows 75 percent in 2008

CRM category competitors cannot like what they see as Microsoft misses the memo on slow growth

Recently, Gartner reported that the overall Customer Relationship Management software business had grown 12.5 percent in 2008. But the two clear winners for growth were Microsoft and Salesforce.com at 75 percent and 42.7 percent growth, respectively.

So in the middle of a downturn, Microsoft CRM grows 75 percent. If you were to take the Microsoft CRM as a separate business, you would be in revenue shock right now. How can someone grow 75 percent in this economy? The high growth is because CRM delivers the ability to get new buyers and retain existing clients. Companies are coming to the conclusion that the category helps them make and save money. Once the buyers see the benefits of the category, they then choose the best solution for them in the category.

Microsoft for many companies gives them the ability to leverage the existing usage of Microsoft Outlook so it’s less of a cultural change for them which means they will actually use the software. Salesforce.com also continues to grow at a blistering pace relative to the economy and it seems at the expense of the larger enterprise players.

CRM Growth Chart 2008

SAP and Amdocs are not really participating in the overall growth of CRM. Oracle’s growth is keeping pace, but is slowing. It’s starting to look like a two horse race for the long term and if you extrapolate out the current growth rates, Microsoft looks like the winner in just a few years.

One might say that Microsoft can’t enjoy 75 percent growth year after year. In 2007, Microsoft showed 88.6 percent growth based on Gartner’s estimates which was also the highest in the group. Based on the last two years of data, it appears Microsoft is keeping a strong head of steam at the expense of the competition during a down market.

When we think of trends, we tend to focus on what we hear in the U.S. market. However, if you look outside of the states, Microsoft has been in many European and emerging markets for a long time as a trusted brand while newer brands may represent risk. Although these growth numbers are shown in U.S. dollars, they are global numbers where the CRM category is still just catching on. The other intriguing point here is the "others" grouping which would show fragmented solutions. This represents another opportunity for Microsoft and Salesforce.com to offer a compelling reason for these buyers to come to a supported platform from a market leader.

Read the original blog entry...

More Stories By John Ryan

John is an experienced leader with a strong background of defining and executing company strategies. He is especially skilled in channel management, market analysis, brand marketing and selling technology products and services. He has successfully served in a number of executive positions and has been in management for 20 years. John is currently writing a book on increasing revenue generation. He has been a co-author of a comprehensive marketing methodology for high tech companies and has helped venture capitalists and private equity firms gauge their technology investments. In 2004, John served as Vice President of Marketing for the NA arm of the $6B IT Services division of Siemens, AG. John served on the board of directors at WebTrends, purchased by NetIQ (NTIQ) for $1 billion in 2001. WebTrends was highly successful dominating the web site analysis and reporting space. Prior to WebTrends, John was the Vice President of Marketing for Tivoli Systems. John has worked as a contracted consultant for established companies, start ups and top analyst firms. John can be reached at john@johnwryan.com or you can follow him on Twitter @buyersteps

IoT & Smart Cities Stories
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments t...
If a machine can invent, does this mean the end of the patent system as we know it? The patent system, both in the US and Europe, allows companies to protect their inventions and helps foster innovation. However, Artificial Intelligence (AI) could be set to disrupt the patent system as we know it. This talk will examine how AI may change the patent landscape in the years to come. Furthermore, ways in which companies can best protect their AI related inventions will be examined from both a US and...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of San...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...