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Would You Jump Off a Cliff Just Because The Other Guy Did?

But the Other Guys Have It!

Remember your Mom's response to that justification? If your folks were like mine, it probably went something along the lines of "So does that mean you'd jump off a cliff just because the other guy did?"

Business is no different - or at least it shouldn't be.

Market leadership is not about being just like everyone else.  Leadership is about defining (or clarifying) who and what our companies are, what value we bring and why that matters. It's about doing things that are special for our customers. Market leadership is about being unique.

We've all read book after book about the ingredients of leadership, listened to the consultants tell us how to be leader, even claimed to find our leadership path.  Yet how many of us are conscious leaders, rather than subconscious followers?

Take our obsession with the competition. We point toward a competitive loss and proclaim that some brand new competitive whatchamafloppy is what we have to have to win.

Right. Just like I needed that new really cool pink wig for my barbie doll, like the one my friend got for her birthday. The one I NEVER put on Barbie's head again after I whined and wheedled until some grandparent bought it for me.

Wanna bet how many customers feel the same way about that cool technical whatchamafloppy?  How many could care less? Probably a lot of them.

Sure, there are great technology advances that are absolutely essential to your fundamental business.  And you should find the most effective way to incorporate them into your solutions.  But competitive me-too's are NOT what differentiate you. They surely don't make you a leader. Not when someone else already has them.

If you need to follow someone when defining your future, your distinction - focus on your customers. Follow the right ones and you'll succeed every time.

As for your competitors, they belong in your rearview mirror.

Read the original blog entry...

More Stories By Rebel Brown

Rebel Brown guides organizations and individuals to harness the power of their minds to step into their ultimate potential. A masterful agent of change, for over 25 years Rebel Brown has inspired, coached and empowered individuals and businesses to unstoppable performance and results. As a recognized market strategist and turnaround expert, Rebel guided over 200 global organizations to step beyond their status quo perspectives to create profitable market advantage. She also worked with US and European venture firms to successfully fund and launch their portfolios. She also ran a consulting practice in Paris for three years, working with European clients. Fascinated by the power of our human minds to limit ourselves and our business results, she began her study of neural science. Her core question was simple. What could we do if we had no limits? Today, she brings the power of neuroscience to business (NeuroBusiness),fueling limitless thinking that drives powerful bottom line growth for her executive and corporate clients. Rebel’s work has been featured in media including First Business TV, Forbes, Inc, Entrepreneur, Business Insider and Business Week. She is a Vistage International speaker and workshop leader as well as NSA speaker. She’s also been named one of the Top 100 Women in Computing. Rebel is also the founder and director of the Unstoppable U Foundation, a non-profit program committed to guiding kids to know that they are born to be Unstoppable!

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