Latest News from CRM Developer's Journal

Oracle's Rex Wang Outlines Customer Choice with Cloud Computing

Wed, 04 Nov 2009 13:15:00 EST

The reality is that technology CEOs--least of all flamboyant ones--aren't in the trenches getting things to work for customers, and Wang's nuts-and-bolts presentation was meant to re-assure anyone who was listening that the company will support all types of cloud initiatives. Meanwhile, Ellison updated his remarks a bit at the company's recent OracleWorld in San Francisco, discussing Fusion and how having a single cloud provider (such as Oracle) has its advantages.

New Relic and RightScale Announce Broader Partnership at Cloud Expo

Tue, 03 Nov 2009 14:30:00 EST

New Relic announced today at the 4th International Cloud Computing Conference & Expo the enhanced integration of New Relic RPM with RightScale's cloud management platform, enabling one-click activation of New Relic's monitoring and troubleshooting solution for Java applications.

ParaScale CTO to Discuss Cloud Storage Best Practices at Cloud Expo

Fri, 30 Oct 2009 13:00:00 EDT

ParaScale, Inc, a provider of developing cloud storage solutions, announced today that the company's Chief Technology Officer, Cameron Bahar, will speak to attendees of Sys-Con's Cloud Computing Conference and Expo about best practices in cloud storage, on Tuesday, November 3, 2009 at the Santa Clara Convention Center in Santa Clara, CA. ParaScale will also demonstrate its Cloud Storage software during the conference in booth #123.

Five Steps to Ensure a Clean CRM Database that Builds Relationships

Wed, 28 Oct 2009 15:45:00 EDT

When speaking with a partner of a local law firm, he lamented about their database, "Just getting our holiday card list right requires a monumental effort!" Many times sales leads in the database are kept long past their shelf life which means they no longer hold any revenue potential and should be jetissoned. A well-known stumbling block for anyone who has worked in marketing or sales is bad data. While there are many protective measures companies can employ to make sure they are operating with clean data such as Access Hoovers as a plug-in to Microsoft's Customer Relationship Management software, you will only realize the full potential of your marketing efforts using CRM with clean data. Though it seems trivial, even the distribution of holiday cards has created many a headache at professional services firms.

A Box Life

Wed, 28 Oct 2009 13:30:00 EDT

A Box Life is a cute idea for QR Codes sponsored by clothing firm Columbia as a recycling initiative. Put a tag on a cardboard box so that when the box is reused you can track the 'life' of the box. By snapping the tag and providing your location data or entering the tracking code printed under the tag with your current location via a widget on the website, you update the box's current location so it can be tracked as it criss-crosses the USA.

Is Your eCommerce Ready for the Cloud?

Sat, 24 Oct 2009 15:15:00 EDT

Cloud computing really took off when companies started using it for applications like HR and CRM. The next step is cloud-based business transactions. Moving your e-commerce systems to the cloud has implications beyond IT -- it actually speaks to the fundamentals of your business.

Automation for Sales - Part 2

Fri, 23 Oct 2009 12:00:00 EDT

A new system should increase a salesperson's productivity by making it faster and easier to do common tasks. He or she should be able to enter data faster, write an e-mail faster, look up information on an account faster, even generate a quote faster. Because he or she is doing everything faster, he or she should be able to spend more time selling. A new system also should give management real-time visibility into the actions of the salesperson. On any given day, management should be able to see first-hand that the salesperson is adding notes and making calls, or they aren't. What is the value of immediately knowing whether proper sales behavior is taking place, versus waiting six months and losing the quote only to realize proper sales behavior was not happening six months ago?

Open-Xchange and SugarCRM Partner to Combine Open Source Collaboration

Wed, 21 Oct 2009 12:15:00 EDT

Open-Xchange, a provider of open source groupware, and SugarCRM, a provider of commercial open source customer relationship management (CRM) software, today announced a cooperation to integrate data from SugarCRM and Open-Xchange collaboration software. The integration enables users to gather and aggregate data from their social network profiles (such as Facebook, LinkedIn and Xing), as well as their SugarCRM application, to store it in an Open-Xchange address book as well as share it with others. This information can then be moved to the SugarCRM application. In addition, the SugarCRM data imported into Open-Xchange can be accessed from smartphones, or published to the Internet.

UK's newest Salesforce.com consulting partner focuses on SMB community

Wed, 21 Oct 2009 07:20:00 EDT

RapidForce comes in a number of formats starting with a One Day Quick Win option that gets new subscribers up and running providing configuration and no-nonsense consultancy affording customers to benefit from a fast turn-around with little or no disruption to their business. Nigel Fisher, Director at Admiral Technology says “We have listened to the community and watched the market place develop. In response we have designed our Bronze, Silver and Gold packages to best reflect the different editions of Salesforce.com. A predictable outcome and cost is essential to success and our RapidForce packages are a starting point for our customers to work with. Our customers benefit from the time spent concentrating on the things that make their businesses unique ensuring that these are capitalised on”.

Meri Aaron Has a Video Chat with Sharon Drew

Tue, 20 Oct 2009 10:52:00 EDT

I first met Meri Aaron Walker in 2003 here in Austin, TX, at the World Future Society where I was talking aoubt Buying Facilitation®. Meri had spoken at the previous meeting about being an independent management consultant in the fast-blooming “Free Agent Nation,” and came to hear me speak; she claims she’s been a fan ever since. Meri Aaron [...]

The True Cost of Not Making a Buying Decision

Fri, 16 Oct 2009 07:30:00 EDT

Today, after a six month sales cycle that included extensive relationship building, expensive marketing strategies and a detailed return on investment analysis that revealed a monthly savings of $ 13,347 per month (net after the expense of my new proposal), the client shared that she was inclined to delay the decision by 12 months! Her reasoning? She feels that she can get a better deal when her contract comes to end of term. I am so frustrated and angry! I’ve neglected other clients because of the amount of effort, time and energy I have put into winning this deal. Without this deal I will not make plan. I am at my wits end and fear that I could lose my job. Do you have any thoughts that may help?

SAP Helps Energy Providers Prepare for Transition to Smart Grids

Wed, 14 Oct 2009 03:11:00 EDT

SAP AG has announced that utility companies across the globe are adopting SAP AMI® Integration for Utilities software in 2009. The offering, introduced in May 2009, helps utility companies better integrate their metering processes with their backend systems, providing end-to-end clarity into energy usage patterns and translating into operational cost savings as well as reduced cost of ownership for metering solutions. The software also benefits consumers by providing them more insight into their energy consumption and by enabling them to better manage and conserve energy.

Sales Executive Enablement - From the Trenches

Thu, 08 Oct 2009 17:37:00 EDT

This week, I've been covering my learnings from the SAVO Group Summit. You can also read my post on John Aiello's Introduction of Fluency and Scott Santucci's escalating the sales conversation. Today, I'd like to share some insights from the trenches. The summit invited company representatives to share their experiences with sales enablement. They had interesting things to share, so...

Working on Monaco Media Forum

Tue, 06 Oct 2009 16:53:00 EDT

It's my fourth year going to Monte Carlo for the Monaco Media Forum. The MMF is an invitation-only get together of about 350 digierati from the media and marketing worlds. Groupe Publicis (the number 4 advertising holding company but number 1 in digital revenue) and HSH Prince Albert II are the main patrons, along with Microsoft, Lenovo, Orange, Google (YouTube) and Booz & Co. I've helped with the agenda for a couple of years now. There will be a special panel on media clouds that will include Media Dojo alum Sean Knapp from Ooyala among others. At the event, I'll launch the MD Guide to Cloud Computing for Media and Marketing. The Guide will be a first stop for business layer media and marketing professionals who need to get a handle on the foundation concepts, tech, companies, and impact of cloud computing on their industry.

Amazon Payments Announces Amazon Mobile Payments Service for Developers

Mon, 05 Oct 2009 03:03:00 EDT

Amazon Payments LLC, an Amazon.com company, has announced the availability of the Amazon Mobile Payments Service (Amazon MPS), providing developers, merchants and distributors of mobile applications an easy way to process payments from mobile devices and extend Amazon’s 1-Click checkout experience to their customers. Amazon MPS enables tens of millions of Amazon customers to use the existing payment and shipping information in their Amazon.com accounts to make purchases from their mobile devices.

The Godfather Guide to Direct Marketing

Fri, 02 Oct 2009 16:00:00 EDT

I was perversely inspired to write this because of a recent gorgeous direct mailing I received from local French restaurant. They did a lot of things right. There was some beautiful photography that captured the essence of this charming little bistro. They described how the restaurant and its cuisine were uniquely appealing. They shared some impressive awards and recognitions for their excellence. They included their Web address. And, they even provided a little map that showed me exactly how to find it.

Atomic Public Relations Opens Office in London

Wed, 30 Sep 2009 19:30:00 EDT

The first of four new Atomic PR offices planned opened this month in London with an initial staff of five, and will serve as the hub for Atomic's European operations. The office's starting client portfolio includes global security leader ArcSight, global smart grid technology provider Echelon Corporation, and Roamware, a global provider of voice and data roaming solutions. In addition to early stage capital, Huntsworth is providing managerial and operational support as well as access to its network of wholly owned agencies in major markets outside the U.S. where Atomic does not presently have its own offices

Added Value Launches Global Marketing Initiatives

Tue, 29 Sep 2009 03:00:00 EDT

Added Value will also launch Character Creation, a new brand development approach developed to equip clients and their agencies with a more vivid and inspiring portrait of the qualities which turn well-known products into famous brands; and thirdly, a specialist innovation approach, armed with a proprietary new trends offer, and a hi-speed innovation process to help clients get innovation projects out of the pipe and into the market faster than ever before.

Cloud Talk with Peter Coffee: What's Next for the Cloud?

Mon, 28 Sep 2009 12:00:00 EDT

Recently I had the pleasure of speaking with Peter Coffee, of eWeek fame. Peter, as industry veterans may be aware, was eWeek’s Technology Editor, and is now Director of Platform Research for Salesforce.com, a leader in cloud computing. Our conversation began with my blatant attempt at gaining insight about Salesforce's strategic roadmap, knowing full well only the CEO can answer those type of questions, but you never know what you can glean from a non-response. Hey, I gave it a shot.

Anatomy of Cloud Computing Platform

Sat, 26 Sep 2009 13:30:00 EDT

As the IT operations continue to evolve and transform the business towards agility and adaptability to ever changing rules of marketplace, the efficiency of any IT operation is of paramount significance. The phrase ‘time to market' has a completely new meaning in today's dynamic business environment where the only constant is change. This rapidly changing environment has lead the IT and business leaders alike to re-think the ‘procurement to provisioning' process with one goal in mind - Efficient use of resources.

The Fair and the Unfair Inequities of Business

Fri, 25 Sep 2009 17:30:00 EDT

I have operated my own small businesses for nearly 25 years and I have a theory: the problems remain the same, only the amounts get bigger. I am a small business professional working, in many cases, with the largest businesses in the country – FORTUNE 500 territory. Our small business is buying the same products and services [...]

It's the Little Things

Mon, 21 Sep 2009 14:00:00 EDT

Before we start cutting price to match the competition, slimming services to make up for the lost margin - maybe we should think again. What little thing can we do to make the customer difference? My trainer is always better with caffeine in hand, so I was motivated to find her coffee. I stopped at a little Ma and Pa gas station - the fourth place I'd tried. The others were out of brew and too busy to make more on this particular morning.

The Power of Simplicity…

Mon, 21 Sep 2009 14:00:00 EDT

Driving home from the airport and listening to sports talk radio, the discussion was on great play-by-play sports broadcasters. To my delight, one of my favorites was on the panel voicing his opinions — and, it DOES have an impact on your career and business! Indianapolis is lucky because one of the great radio basketball announcers has made his career calling the games of the Indiana Pacers. His name is Mark Boyle, and it would be difficult to find anyone better at his craft. I’ve met Mark a ...

All Seven Martial Arts Lessons That You Can Apply to Business

Mon, 21 Sep 2009 11:30:00 EDT

Over the last few weeks, I presented a lesson or two a week for my readers. For your convenience, here are all seven of the martial arts lessons that I believe you can apply to business. Lesson One: Laying a Foundation – Hapkido is a building program that relies on previous steps along the way to put you in the position to learn the nuances. The thing that frustrates people in training is that if you don’t know the fundamentals and haven’t laid a foundation, you will never master the powerful nuances. This takes a great deal of dedication and hard study but the good news is that you can always go back to that foundation when you are in a pinch. It’s always there waiting for you and it works.

Get Greater Business Insights and Relieve IT Cost Pressure?

Mon, 21 Sep 2009 06:00:00 EDT

With heightened pressure on today’s businesses from the current global economic woes, figuring out what to do next on many business and technology decision-making levels, and making sure they are the right moves, can make or break your business. Take a moment to consider the following questions.

Software Flexibility in the Cloud - Part 4 of 5

Sun, 20 Sep 2009 06:30:00 EDT

Platform as a service (PaaS) refers to the tools used to build software applications (software programs) in the cloud. Think of it as a cloud-based development environment for building and managing software applications. These custom-built applications are then hosted on infrastructure as a service (IaaS).

Service-now.com New SaaS for ITSM Upgrade

Wed, 16 Sep 2009 08:00:00 EDT

Service-now.com EMEA Executive Briefing and User Conference -- Service-now.com, the pioneer of modern SaaS for IT service automation, today announced details of the Service-now.com Fall 2009 release scheduled for Sept. 25, 2009. The new features are designed to help IT service management (ITSM) organizations improve IT service quality based on immediate customer feedback gained through interactive knowledge management and customer satisfaction surveys.

Spam is Not Marketing Content

Wed, 16 Sep 2009 02:00:00 EDT

Okay, I've had about enough of this mindless, self-serving, me-me-me focused spamming. It was bad enough when it happened via email. Now it's happening with alarming frequency on LinkedIn, Twitter and Blogs. Can't people restrain themselves? Do they really think that pelting people with irrelevant messaging is going to help their cause...or their companies? Nobody likes it, so KNOCK IT...

Will Customers Nominate Themselves as Stories?

Tue, 15 Sep 2009 19:11:00 EDT

If asked, will customers submit themselves as possible case study or success story candidates? From consumer-products companies to B2B to nonprofit organizations, many now actively solicit stories with self-service “Share Your Story” links on their Web sites. Apple created a... Casey Hibbard

Cordys Process Factory

Sat, 12 Sep 2009 13:15:00 EDT

Cordys Process Factory offers easy exchange of situational business apps for customers and partners

Cordys, a leading provider of software for business process innovation has launched Cordys Process Factory Marketplace, where anyone can find or publish MashApps or situational business applications deployable in the Cordys Process Factory Cloud.

This new marketplace for applications ensures users of any organisation quickly find and deploy useful applications without the need for programming or complex integrations. ISVs can use the Cordys Process Factory to develop their own channels for distribution of applications in the Cloud. Telecom Operators and Service Providers will use Cordys Process Factory Marketplace to provide a differentiated offering of public Cloud services.

The market for business applications offered as a service in the Cloud is growing rapidly. According to Forrester up to 20% of all business applications offered by ISVs will be in a SaaS deployment by 2016 and up to 15% of corporate middleware will be replaced by PaaS infrastructure in private clouds.1

Jan Baan, CEO of Cordys: “The Cordys Process Factory Marketplace allows any organisation to mix and match existing on-premise processes run on enterprise software with services and applications from the Web. This concept enables companies to improve dramatically the way their business can respond to changes in the market.”

“We believe that PaaS will start to replace corporate middleware infrastructures in the very near future. Cordys now offers a multipurpose PaaS platform that bridges the gap between the Cloud and any ERP or legacy system. Instead of investing large amounts of money in time-consuming projects to change enterprise software, companies can now quickly create and deploy their own situational applications,” added Jan Baan.

Cordys Process Factory Marketplace offers extended capabilities such as ratings and reviews by users, easy installation and integration with the Google Apps™ suite of communication and collaboration tools.

1 Platform-As-A-Service Market Sizing by Stefan Ried, Ph.D, Forrester. July 13, 2009

-ENDS-

NOTES TO EDITORS
About Cordys
Cordys is a global provider of software for business process innovation and Enterprise Cloud Orchestration. The industry-leading Cordys Business Operations Platform (BOP) consists of a complete suite for next generation Business Process Management (BPM), Business Activity Monitoring (BAM) and innovative SaaS Deployment Frameworks (SDF), delivering a complete Platform as a Service (PaaS) solution. It includes an open, integrated set of tools & technologies including Composite Application Framework (CAF), Master Data Management (MDM) and a SOA Grid. The Cordys platform and its cutting-edge Cloud technology empowers customers to dramatically improve the speed of change, fundamentally altering the way they innovate their Business Operations to achieve a true customer-centric philosophy. Global 2000 companies worldwide have selected Cordys to achieve business performance improvements such as increased productivity, reduced time to market, higher security and faster response to ever-changing market demands. Headquartered in the Netherlands, Cordys is a global company with offices in the USA, the UK, Germany, China, India and Israel.

www.cordys.com

For further information:
Richard Merrin
Spreckley Partners
T: 020 7388 9988
E: merrin@spreckley.co.uk

SYS-CON White Paper: 10 Steps to a Successful CRM Implementation

Fri, 11 Sep 2009 20:00:00 EDT

A CRM solution can have an enormously positive effect on your business's bottom line, but a lot can go wrong during a rollout if you haven't planned properly. Follow these 10 steps to help ensure that your CRM implementation is a success, from the planning stages to post-deployment improvements.

SYS-CON White Paper: CRM Comparison Guide

Fri, 11 Sep 2009 18:15:00 EDT

Download this side-by-side comparison guide that breaks down the industry's top 15 CRM players (including Salesforce.com, RightNow Technologies, NetSuite, Microsoft, Entellium, SugarCRM and Oracle) so you can quickly and easily compare the features and costs of each.

SYS-CON White Paper: Enterprise PBX Comparison Guide

Fri, 11 Sep 2009 18:00:00 EDT

Compare leading VoIP Phone System and IP PBX companies like Avaya, Fonality, Nortel, Siemens and more, all in one place. VoIP News has prepared a detailed comparison of small and medium business phone and IP PBX systems. The guide examines: Installation & Features, Management & Administration, Security, Support, and Pricing.

Callidus Software Launches New Commissions Manager Solution on Force.com

Wed, 09 Sep 2009 16:00:00 EDT

Callidus Software has unveiled its Callidus Commissions Manager solution. Commissions Manager is a 100% native Force.com solution that delivers a compelling, easy-to-use application that can be rapidly deployed and can help companies drive adoption of Salesforce CRM. The solution enables sales professionals to manage commissions and claims as part of their day-to-day opportunity management. Callidus Commission Manager is now available on the AppExchange at www.salesforce.com/appexchange.

Stop Being a Marketer

Wed, 09 Sep 2009 10:25:00 EDT

Marketing rules are changing all around us. The winners in this new world will be the early adopters who understand the new breed of buyer, take advantage of better and cheaper technology, and deliver problem-solving content. It's time for marketers to replace traditional publishers. Make sure you aren’t the last one on your block to make the transformation.

Hire Execs Who Love Your Product

Tue, 08 Sep 2009 12:30:00 EDT

That's the title of Dave Winer's most recent post. To which I say: Amen. Bunches of people who work for a company are going to be doing it primarily for the money. That's how our economy works. But if you're at the top and you're doing it just for the bucks, ...

A Three-Step Process to Getting Started on Twitter…

Mon, 07 Sep 2009 23:00:00 EDT

Because Chris had reviewed “Collapse of Distinction,” he and I have shared a dialogue. He’s interesting, smart, funny, and profound. In other words, an extraordinarily cool guy. I noticed that he was having a Tweet-up…an in-person “get-together” for people who follow one another on Twitter…for those who had been a part of a conference where Chris was speaking. I sent him a Tweet, asking if it would be appropriate for me to come by, even though I was not attending the meeting he was addressing — as I had a speech of my own that same time. Being the nice guy he is, he immediately told me to come by, and he’d buy a drink.

The Ten Attributes of the Magnetic Sales Professional

Sun, 06 Sep 2009 03:59:00 EDT

Google “what it takes to be a successful salesperson” and one will get 121,000 different perspectives on what it takes to be one. However, in today’s competitive landscape what companies are truly looking for is, the rare individuals who can overachieve the sales and revenue goals, retain and increase the share of wallet of the existing client base and have the ability to drive new business in the unsold prospect arena. Sales Organizations want Magnetic Sales Professionals not simply, successful…

New Research Report - Netbook Shipments Twice as High as Laptops

Tue, 01 Sep 2009 13:45:00 EDT

In Q2’09, the total notebook PC market posted strong Q/Q and Y/Y growth as units surged past the 38 million mark, as reported in the DisplaySearch Q3’09 Quarterly Notebook PC Shipment and Forecast Report. The mini-note PC (netbook) market was particularly strong, growing 40% Q/Q, which was twice the impressive 22% Q/Q growth rate of larger notebook PCs.

Top Ten Benefits of CRM

Sun, 30 Aug 2009 11:45:00 EDT

Would you board a commercial airline if you knew, 1) the plane was lacking a navigational system, 2) you would be flying to the busiest airport in the world without the aid of an air traffic controller or radar, and 3) the pilots would not have any radio contact to direct their take off or landing approach? Most likely not. CRM is not a fad nor is it a way for your company to act as BIG BROTHER! CRM is a navigational tool that, when used properly it will increase your profitability, productivity and enhance your customers buying experience. I believe that what you are really asking is, what is in it for you, the individual sales rep.

A Winning Strategy for Landing Big-Name Customer Stories

Wed, 26 Aug 2009 16:45:00 EDT

The key to landing big-name customers for customer stories is finding what motivates each customer (on an individual, departmental or company level). Simply reminding the customer they receive free publicity may not be enough. Here are a few tips for using the win-win storytelling approach.

Dubli Gift Card Xpress Auctions

Wed, 26 Aug 2009 10:45:00 EDT

Dubli Xpress auctions for gift cards have yielded savings from the face value of from 5% to 99%. Gift cards from stores vary widely but the best deals seem to be from clothing stores such as the GAP and Macys. Gift cards from credit card companies, namely American Express, Mastercard and Visa ususlly go for a 10% savings in the Dubli Xpress auctions. The exception being Mastercard where you can get a 18-20% savings. You can see the stats and results at:

Where to Plug Your Personal Brand

Tue, 25 Aug 2009 14:00:00 EDT

Consistency builds brands, and this is especially true when it comes to personal branding. Once you have identified your own one-or-two-word personal brand and have developed the supporting brand statement or pitch, it is essential that you communicate them consistently...

Be the CEO of Your Life

Tue, 25 Aug 2009 08:26:00 EDT

In life, as in business, branding is more effective, powerful, and sustainable than marketing and sales and an effective way to eliminate your competitors. It's about influencing others, by creating a brand identity that associates certain perceptions and feelings with that identity. Branding isn't just for companies anymore. There is a new trend called Personal Branding. Successful Personal Branding entails managing the perceptions effectively and controlling and influencing how others perceive you and think of you. Having a strong Personal Brand seems to be a very important asset in today's online, virtual, and individual age. It is becoming increasingly essential and is the key to personal success.

Personal Branding Book Review by Dave Ulrich

Tue, 25 Aug 2009 08:26:00 EDT

When you have read Hubert Rampersad’s outstanding book Authentic Personal Branding, you will probably wondering “what does this all mean?” It is nearly impossible to retain all the details of four stages of the authentic personal branding model, you will want to remember some of the messages of this book and how they can be applied to you and your personal and professional life

Build Your Business with Authentic Personal Branding and Social Media Marketing

Tue, 25 Aug 2009 08:26:00 EDT

In today’s online, virtual, and individual age and in the rapidly evolving world of Internet authentic personal branding and social media have begun playing a leading role. To stay ahead of the game, you need to have a strong personal brand and need to know how to use innovative social media to maximum effect. This master class will guide you to become a powerful authentic personal brand and introduce you to the many opportunities offered by social media.

A Balancing Act for Life

Tue, 25 Aug 2009 08:26:00 EDT

Hubert Rampersad is one of the most interesting people I have ever met. His interests range from corporate quality to individual happiness. His book, Personal Balanced Scorecard: The Way to Individual Happiness, Personal Integrity and Organizational Effectiveness, which has been translated into 20 languages, discusses the intersection of individual and organizational well-being. He has developed an overall framework that integrates methodologies such as performance management, talent management, and total quality management, and enables organizations and individuals to work together for common benefit.

Business Martial Arts Lesson – Quiet the Voices

Tue, 25 Aug 2009 07:54:00 EDT

Quiet the voices – While in training, I like to sit in a lotus position, close my eyes and drift inward. There is usually some kind of a striking class like Karate being taught before Hapkido and it can get quite loud in there, but no matter. When you learn to go inward, you are able to quiet all voices and return to the very center of existence. It is from that core that you will operate. Not from a place of continuing definitions of what matters for everyone else, but from what matters from your very foundation.

A New Type of Software . . .

Wed, 19 Aug 2009 17:30:00 EDT

Here’s an idea for a new type of software… You plug in all of the information about your family — birthdays, anniversaries, names of your kid’s teachers, likes and dislikes of each member of your clan — hit “Save” and let the software do the rest. You also can get a virtual assistant in India who will be notified by the software when a birthday comes around, and he or she will take care of obtaining and delivering the gift. Don’t worry about your spouse — this program will make certain he ...

Keep Your Eye on the Revenue

Wed, 19 Aug 2009 09:00:00 EDT

Regardless of how you choose to create your go-to-market strategy, how you execute your launch, how you drive momentum - there's one key to a great launch. Keep your eye on the revenue. That's your true measure of success.