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 <title>Is Social Commerce the New E-commerce?</title>
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 <description>The future of e-commerce is &quot;social commerce&quot; as online shoppers, particularly younger generations, are heavily influenced by social media and Web 2.0 technologies, according to a new &quot;Future of Commerce&quot; report from Hill &amp; Knowlton. 

&quot;Online retailing is being profoundly impacted by the integration of social media into what historically has been a transactional experience,&quot; said Joshua Reynolds, worldwide technology practice director, Hill &amp; Knowlton and co-author of the report.&lt;p&gt;&lt;a href=&quot;http://crm.sys-con.com/node/1050412&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
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