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CRM Viewpoint

All well-known systems engineering methodologies and enterprise system development programs leverage testing environments. Testing environments can be built and operated for very different purposes, ranging from prototyping and simulation, to pre-production load testing and usability o...
A new system should increase a salesperson's productivity by making it faster and easier to do common tasks. He or she should be able to enter data faster, write an e-mail faster, look up information on an account faster, even generate a quote faster. Because he or she is doing everyth...
Fabien Pinckaers has also developed several large scale projects, such as Auction- in-Europe.com, which become the leader in the art market in Belgium. He is also the founder of the LUG (Linux User Group) of Louvain-la- Neuve, and of several free projects like OpenReport, OpenStuff and...
Keeping your brand alive and well on the Web isn't as easy as it looks. There are few things as important as your reputation, and in the Web 2.0 economy, your reputation is increasingly tied to your web presence. So keeping the website up, available, and responding quickly is critical ...
I'm In Langley, WA this coming Saturday September 19th to speak about the media play for cloud computing at New Media 2012. I like the agenda and set up. Each speaker gets five min to make their case. Then comes a panel discussion. The line-up includes people from the telecom world, ga...
If asked, will customers submit themselves as possible case study or success story candidates? From consumer-products companies to B2B to nonprofit organizations, many now actively solicit stories with self-service “Share Your Story” links on their Web sites. Apple created a... ...
In the six months we've been using Ulitzer, the platform has definitely demonstrated its value in the delivery of true publishing synergy with new media. Through it, we have built an effective, responsive and fiscally conservative customer outreach program. Industry thought leadership,...
Lead nurturing is the process of building relationships with qualified prospects regardless of their timing to buy. Over 50% of leads are not yet sales ready, so nurturing those leads can help you maximize results rather than throwing them away.
The key to landing big-name customers for customer stories is finding what motivates each customer (on an individual, departmental or company level). Simply reminding the customer they receive free publicity may not be enough. Here are a few tips for using the win-win storytelling appr...
Even the most positive, faithful, hopeful and optimistic individuals have bad days. A kind word, a funny story or a smile can make all the difference. The following represents twenty five of my favorite motivational, thought provoking and inspirational quotes which I have accumulated t...
Hapkido is a form of martial arts that is practiced heavily in Korea and is similar to jujutsu practiced in Japan. The word Hapkido itself comes from hap meaning harmony, ki meaning internal energy or strength and do meaning the way or joining energy. Hapkido in word and in action shou...
Over many years and with many trials and tribulations in both business and in my personal life, I have been convinced that in this world there are two types of people; those that build and those that destroy. Those that build embody the positive spirits of creativity, love and creating...
The trick of establishing rapport when you're not really there means you need to create your online content exchanges and email messages with a clear focus on what's valuable to your prospects. If you just speak AT them, you'll lose them at Hello.
When the economy trends down, it’s challenging enough to address people’s uncertainty and concerns. Buyers tend to hunker down and avoid anything that isn’t already a project in progress, sometimes even standing by while those projects shut down in mid-stage. You may start to notice...
For many years I have observed lots of confusion with some basic definitions such as IT and Enterprise Architecture among other terms. I will not try to define the meaning of Enterprise Architecture by myself (despite I have my own view on this) as this is something being right now red...
The conversion rate of visitors to a website turning into buyers is an extremely important part of a successful Internet marketing campaign. If you’ve decided that you want to test a sales page for your product/service here’s exactly how to do it. The first thing you need to do is y...