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From the Blogosphere
 As he put it, "Understand that the Elevator Pitch is Dead. You remember the elevator pitch. The notion that you should be able to describe what your company does in the length of time consumed by the average elevator ride. I’m here to tell you, that’s way too long these days. Elevator ...Nov. 20, 2009 03:45 PM EST Reads: 226 |
 First, we have spent an enormous amount of time and money developing our Web site. These days, a Web site is all-consuming. It includes positioning, branding, support, infrastructure, training materials, community development, sales operations, bug reporting. The list goes on. There is...Nov. 20, 2009 03:45 PM EST Reads: 250 |
 Financial social media marketing goes under the microscope as mutual fund researcher Neil Bathon asks, "What is social media really?"Nov. 20, 2009 11:00 AM EST Reads: 405 |
 Numerous articles have been written lately on the massive rebound of stocks beginning on March 9, 2009. Most mutual funds have enjoyed a nice performance rebound as well. If your mutual fund is one of those enjoying this rebound in performance “How do you get “Discovered” in [...]...Nov. 19, 2009 07:48 PM EST Reads: 153 |
 Chances are, if you're not a journalist, you haven't heard of HARO. It stands for Help A Reporter Out, and it's a site that was created to help journalists connect with experts or sources to interview for articles that they're writing. Chances are, you're thinking: OK, but I'm still no...Nov. 19, 2009 10:45 AM EST Reads: 344 |
 Admit it. You haven’t started working on your 2010 marketing plan. Sure, you’ve thought about it and maybe you even built an outline. You may have held a meeting or two to discuss. And your calendar for 2010…well, it’s already full of trade shows, weekly mee...Nov. 18, 2009 02:25 PM EST Reads: 255 |
 Of course it is now a prerequisite to have a professional web presence for your business. More than likely, you spend time and treasure on this critical resource. But what about a blog? Blogging may just seem like a fad for techies (www.Gizmodo.com) or people that seem to have plenty o...Nov. 18, 2009 01:00 PM EST Reads: 329 |
 Businesses provide many different types of fulfillment. Some fulfill by keeping shelves properly stocked, and then delivering from that stock. Some businesses go a step further and manufacture or assemble those products. Others provide professional services such as engineering, case ma...Nov. 13, 2009 01:30 PM EST Reads: 372 |
 Most businesses have an accounting system that makes sense for them. However, an accounting system by itself is far from an efficiently automated billing process. Because the accounting system usually is a silo that is wholly separate from other operational activities of the company, k...Nov. 13, 2009 01:30 PM EST Reads: 402 |
 Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? We have invited Case Study Experts to answer this query: "Give one example of your most favo... Nov. 12, 2009 06:00 AM EST Reads: 347 |
 If you haven’t addressed the first two steps in the lead generation planning process - establishing the right mindset and building a strong roster of stakeholders - you may want to go back and review those before you read this. After all, if you’re a smart lead generation marketer, yo...Nov. 6, 2009 10:30 AM EST Reads: 473 |
 So, the first week "on the air" went very well. Not an easy week, but remarkable good. We rapidly increase our midstock and microstock collection of royalty free images and this keeps our hands busy all the time. The infrastructure we choose for www.pixamba.com is extremely versatile a...Oct. 30, 2009 01:00 PM EDT Reads: 654 |
 I recently added 20 yards of distance to every club in my golf bag with no effort whatsoever (and the chipping now is sublime). For the non-golfers out there, this is quite a significant improvement. I have played the game for about 15 years achieved a reasonable standard and plateaued...Oct. 29, 2009 04:00 PM EDT Reads: 485 |
 By Tom Hopkins
When we give a presentation to a future client not only do our appearance, visual aids, and body language relay a message, but the words we use create pictures in their minds. When we hear a word, we often picture a symbol of what that word represents. We may even attac...Oct. 29, 2009 01:45 PM EDT Reads: 533 |
 By Tom Hopkins
In business situations, when you are trying to reach the person who has the authority to make decisions regarding your product you are very likely to have to go through one or more people before reaching that person. For the sake of efficiency, there will likely be a re...Oct. 29, 2009 11:15 AM EDT Reads: 702 |
 By Wendy Weiss
On a cold call you have approximately 10-30 seconds to grab your prospects’ attention—and you won’t get a second chance. Read on to discover how to gain your prospects’ attention…
I was eating lunch. The phone rang and thinking it might be a client calling (and also, l...Oct. 29, 2009 11:15 AM EDT Reads: 548 |
 His latest book, The Idea of Justice, is a serious re-examination of the foundations of justice from a global perspective. He speaks of the two definitions of justice in Sanskrit - niti (institutional justice) and nyaya (realized justice) - and how we are too often misled by the utopia...Oct. 29, 2009 10:30 AM EDT Reads: 675 |
 Poor Leonardo. After losing out to Michelangelo di Lodovico Buonarroti Simoni during his lifetime, he still doesn't get the credit or recognition his work deserves. Finally, someone trusted their intuition, and bought a sketch which looked to him like a Leonardo, and, lo - it was! His ...Oct. 29, 2009 10:15 AM EDT Reads: 575 |
 When speaking with a partner of a local law firm, he lamented about their database, "Just getting our holiday card list right requires a monumental effort!" Many times sales leads in the database are kept long past their shelf life which means they no longer hold any revenue potential...Oct. 28, 2009 03:45 PM EDT Reads: 632 |
 I had the privilege of serving on the Board of the Peter Drucker Foundation (now the Leader to Leader Institute) for ten years. Peter was a pioneer in understanding the impact of knowledge workers in the new economy. He simply defined knowledge workers as ‘people who know more about wh...Oct. 28, 2009 12:15 PM EDT Reads: 966 |
 "The Secret" was launched by Rhonda Byrne in 2006 and says that thoughts have an energy that attracts like energy and you attract into your life whatever you think about. This tool refers to what Buddha said: "What you have become is the result of what you have thought". It suggests th...Oct. 28, 2009 11:00 AM EDT Reads: 802 |
 Ulitzer provides a powerful social journalism platform for content syndication, bridging the gap between traditional and new media. For rapid awareness of news, articles, blogs and other content, Ulitzer's keyword tagging enhances searchability and allows targeted audiences to easily f...Oct. 25, 2009 08:45 AM EDT Reads: 2,215 |
 OK. Now let me give you the details. Eric Wolf and Stephanie Frost have written an important book: Marketing:Unmasked – insider’s tips & tricks for small business marketing. It’s a very clear, very thorough romp (filled with activities, ‘to-do’ stuff, etc.) through social media offerin...Oct. 23, 2009 09:30 AM EDT Reads: 513 |
 I can see multiple mobile applications and technologies converging rapidly to provide some very interesting scenarios for mobile and route sales people. Consider the following scenario. A mobile sales person or route sales person is driving through an unfamiliar territory. She stops in...Oct. 21, 2009 12:38 PM EDT Reads: 396 |
 A new ‘internet’ has been born which can flatten the market place if not managed correctly. New opportunities create greater challenges for any company to stay ahead. Thanks to sites like Ulitzer the corporate world has finally embraced online social media as a real competitive advanta...Oct. 20, 2009 11:15 PM EDT Reads: 1,042 |
 I first met Meri Aaron Walker in 2003 here in Austin, TX, at the World Future Society where I was talking aoubt Buying Facilitation®. Meri had spoken at the previous meeting about being an independent management consultant in the fast-blooming “Free Agent Nation,” and came ...Oct. 20, 2009 10:52 AM EDT Reads: 398 |
 Daniel Boorstin, author and historian, was right when he observed that, "the greatest obstacle to discovery is not ignorance: it's the illusion of knowledge." It's true: to realize the potential this exciting time of change offers requires letting go of certain past assumptions. Diseng...Oct. 12, 2009 12:00 PM EDT Reads: 631 |
 We’ve been running some great Social Media Workshops lately, introducing the business benefits of the likes of Facebook, LinkedIn, Youtube and Twitter. Of them all, it’s Twitter that most companies want to discuss, with many businesses unaware of the true power of Twitter, thinking it...Oct. 9, 2009 05:30 PM EDT Reads: 655 |
 Came across an interesting blog post today: The Evolving Face of Social Networks. A bit more science-ish than I normally would be interested in, but as it pertains to social networking I was intrigued. The blog post raised two interesting thoughts (and I am paraphrasing): 1) If social ...Oct. 9, 2009 11:45 AM EDT Reads: 810 |
 This week, I've been covering my learnings from the SAVO Group Summit. You can also read my post on John Aiello's Introduction of Fluency and Scott Santucci's escalating the sales conversation. Today, I'd like to share some insights from the trenches. The summit invited company represe...Oct. 8, 2009 05:37 PM EDT Reads: 507 |
 If you know the history of LinuxForce, you know that we’ve been doing remote systems administration using FOSS (Free and Open Source Software) since our founding in 1995. And we’ve called our remote systems administration service Remote Responder℠ for a long time to...Oct. 7, 2009 12:01 PM EDT Reads: 378 |
 This is part five of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and...Oct. 4, 2009 02:00 PM EDT Reads: 719 |
 How to go from clueless to compelling to transform prospects into buyers
In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In fact, in 1997 when we started our small business magazine in S...Oct. 2, 2009 09:00 AM EDT Reads: 935 |
 A Great Product with a Terrible Name Will Sink. A Great Product with Terrific Name Will Soar.
Think Google. Think Bing. Think Kleenex. Think Nike. But most of all think carefully before you attach that all-important brand name to your shiny new product.
That’s the essential advic...Oct. 1, 2009 10:10 PM EDT Reads: 824 |
 The folks here on the DevCentral team have been producing Sep. 26, 2009 09:00 AM EDT Reads: 1,442 |
 I have operated my own small businesses for nearly 25 years and I have a theory: the problems remain the same, only the amounts get bigger. I am a small business professional working, in many cases, with the largest businesses in the country – FORTUNE 500 territory. Our small business ...Sep. 25, 2009 05:30 PM EDT Reads: 469 |
 A few months ago I purchased Giants tickets through MLB.com to take my mom, nephew and boyfriend to a game. It was the first time I’d personally purchased tickets to a Giants game, so understandable that I would now be on their email list. Right away I started receiving emails from MLB...Sep. 25, 2009 04:45 PM EDT Reads: 605 |
 Kathy Saenz of Neighborhood America Shares What It Takes to Make Video an Effective Content Marketing Tool
Even a micro business can use video effectively to communicate with its customers online.
But, as we amateur carpenters know, you can wind up with a mess instead of a masterpie...Sep. 25, 2009 07:57 AM EDT Reads: 471 |
 I live 11 minutes away from Teterboro Airport in New Jersey. Friday evening I took a Cessna Caravan for a short 45-minute flight to Martha's Vineyard. This was my first trip to the island. I didn't do any research and had false expectations based on my long-time love affair with the is...Sep. 22, 2009 10:30 PM EDT Reads: 3,080 |
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