IBM
Smarter Business Solutions Through Dynamic Infrastructure
Commentary
 Today, after a six month sales cycle that included extensive relationship building, expensive marketing strategies and a detailed return on investment analysis that revealed a monthly savings of $ 13,347 per month (net after the expense of my new proposal), the client shared that she w...Oct. 16, 2009 07:30 AM EDT Reads: 482 |
 I have a client with a “twitic.” A customer who, on Twitter, will criticize and say absolutely vulgar things about the company and his dealings with it. A customer that refuses to consider limitations of contracts and instead resorts to blameshifting and voicing of unrealistic expectat...Oct. 2, 2009 07:45 AM EDT Reads: 927 |
 Recently I had the pleasure of speaking with Peter Coffee, of eWeek fame. Peter, as industry veterans may be aware, was eWeek’s Technology Editor, and is now Director of Platform Research for Salesforce.com, a leader in cloud computing. Our conversation began with my blatant attempt a...Sep. 28, 2009 12:00 PM EDT Reads: 1,651 |
 For some time now I have been tracking the change in popularity of the top open source platform and I noticed a curious trend. At the beginning of the year ADempiere ERP was the top open source project. Looking down the list you would have found PostBooks at 8, Openbravo ERP at 9, webE...Sep. 25, 2009 01:45 PM EDT Reads: 853 |
 During a speaking engagement to a Fortune 500 company I told the story of a Sales Manager who I knew, that gained invaluable insight regarding the importance of a establishing a strong team - during a health challenge, he’d experienced years earlier. The health issue came about very s...Sep. 20, 2009 04:45 AM EDT Reads: 460 |
 There's been a lot published and dissected over the value and methods for successful corporate blogging, and the intersections between corporate and employee use of social media. What's not been discussed much is the application of Systems Engineering Methodology, within the Informatio...Sep. 12, 2009 11:00 PM EDT Reads: 1,018 |
 Over the weekend I went through this process to check out a prospective partner, and ran into some good news and bad news. The good news is that this company has clearly embraced the idea of expanding its footprint by using a variety of offline and online marketing tactics and propert...Sep. 9, 2009 09:45 AM EDT Reads: 757 |
 Most companies pay a lot of attention to their homepage. But, with search results driving a majority of click through, what happens when your website visitors come in through the back door via an internal page? All of your web pages must establish context to keep your visitors from bou...Sep. 7, 2009 09:30 AM EDT Reads: 951 |
This clear energy focus can be the difference between a high performer and someone with a job at the individual level. At the company level, the difference can show up as profit. Sep. 6, 2009 06:30 PM EDT Reads: 503 |
 In Q2’09, the total notebook PC market posted strong Q/Q and Y/Y growth as units surged past the 38 million mark, as reported in the DisplaySearch Q3’09 Quarterly Notebook PC Shipment and Forecast Report. The mini-note PC (netbook) market was particularly strong, growing 40% Q/Q, which...Sep. 1, 2009 01:45 PM EDT Reads: 536 |
 It will take you twenty times to learn this move – New students come into class and see all of the Hapkido techniques on sheets on the wall. The list is intimidating to say the least. Korean terminology, foundational moves, nuanced techniques and sometimes small notes written in pen on...Aug. 28, 2009 04:45 PM EDT Reads: 762 |
 This is Lesson No. 3 of a Continuing Series on How Martial Arts Skills can be Applied to Business. There are no short cuts – a Hapkido master told me this and thank goodness there are people in the world who still believe this. Stop trying to be clever and instead focus on earning real...Aug. 17, 2009 11:30 AM EDT Reads: 571 |
 This is Lesson No. 4 of a Continuing Series on How Martial Arts Skills can be Applied to Business. A million lessons everyday – Everyone you meet, everything that happens to you is a lesson. In Hapkido, every class brings either someone who knows more than you or someone who has taught...Aug. 14, 2009 01:45 PM EDT Reads: 557 |
 Despite a down economy, we continue to see investment in SFA. With shrinking sales resources and market opportunities, investing in technology to automate critical sales processes may be the only alternative to still meet sales targets. The economy has affected vendors in different way...Aug. 12, 2009 08:30 AM EDT Reads: 715 |
In this new era of marketing, communications must focus on creating a dialogue, not just keeping in touch. If your marketing programs are only focused on the top of the funnel, you're missing a lot of opportunities. That's because the funnel is now more like a cylinder. It takes contin... Aug. 9, 2009 02:30 PM EDT Reads: 567 |
 Be Present – Woody Allen (will he ever again be mentioned in a martial arts article? Doubtful) once said that 80% of life is showing up. He was right. If you don’t show up to class, you can’t learn. Sure you can stay at home and practice the moves, but nothing replaces having a real pe...Aug. 7, 2009 12:45 PM EDT Reads: 466 |
 Remember the "good old days" when we sat around and waited for the marketer to tell us where the value was? Even if we didn't believe them, they would throw money at it and pound on us until we decided that there must be something there. Now the marketers have to fight the joined voice...Aug. 5, 2009 08:00 AM EDT Reads: 410 |
 If your B2B lead nurturing strategy consists of one-off sends focusing on the topic of the moment, you need to re-think your marketing approach. This article examines why the one-off approach doesn't work and gives you an exercise for planning a nurturing program for extended engagemen...Aug. 3, 2009 06:00 AM EDT Reads: 554 |
 At times, do you think you're a Superman or Wonder Woman? Pitted in a daily struggle between the IT department and the business units? We all know that IT managers juggle a number of hats and scramble to put out dozens of fires, and truly can be a superhero to their organizations.
B...Jul. 30, 2009 07:00 PM EDT Reads: 634 |
 Bernie Borges' new book: Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing. Bernie's book aims to give a macro view of social media marketing with a focus on "what it is" and "how" small and medium size businesses (SMB) can develop a strategy, imp...Jul. 21, 2009 05:30 PM EDT Reads: 2,961 |
 Developing your initial list of potential ERP vendors is a critical step in the ERP selection process. Your initial list of potential ERP suppliers will serve as the basis for which suppliers you will send Request for Information (RFI) documents. Suppliers’ responses to the RFI will in...Jul. 20, 2009 09:30 PM EDT Reads: 498 |
 FINRA (Financial Industry Regulatory Authority) has just published an article on Avoiding Investment Scams which is available below:
FINRA Avoiding Investment Scams
This article is six pages long, and depending upon your perspective, either teaches you how to run an investment sc...Jul. 18, 2009 09:30 PM EDT Reads: 535 |
 Every single piece of marketing content needs to be designed to achieve a goal. That goal should include delivering on the promise your title or associated messaging sets in the mind of your audience. Otherwise it's just blowing hot air that diminishes prospect interest. Use these tips...Jul. 17, 2009 12:00 PM EDT Reads: 869 |
 We've all experience "mosquito marketing." You know what I mean - those hit and run messages you ignore because they're more irritating than valuable. Becoming a trusted expert is now the prerequisite for catching your leads' attention. Email marketing takes more than hitting send. Fin...Jul. 13, 2009 04:45 AM EDT Reads: 1,108 Replies: 1 |
 New version 5 of Open ERP comes with a full review of the web site giving access to more than 1500 pages of documentations on business management and a reorganisation of the community sources build upon the Open Object framework. Also Open ERP offers to customers a set of editions that...Apr. 17, 2009 05:00 PM EDT Reads: 1,169 |
Gartner reported that the overall Customer Relationship Management software business had grown 12.5 percent in 2008. But the two clear winners for growth were 
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