Did you ever meet a big-wig from some ever-so-important, is on the cover of Fast Company type of organization, who thinks his leadership is spot on? But he never once asks a question about you, your company or what YOU do. He hardly even listens to you. It's all about his blah, blah, blah. I call these executives "Chimp CEOs." They're deaf, mute, and blind to anything that does not relate to them. If you go to industry confabs a lot, you hear a lot of this simian chatter. Hardly an example of a leader who thinks like he or she belongs in the C Suite. And in today's economy, it's ... (more)

Convert Your Site Visitors Into Paying Customers

The conversion rate of visitors to a website turning into buyers is an extremely important part of a successful Internet marketing campaign. If you’ve decided that you want to test a sales page for your product/service here’s exactly how to do it. The first thing you need to do is you really get inside their headspace. Walk a mile in their shoes. What motivates them? What scares them? Then... (more)

The Power of the Plan, or Why We Crashed and Burned

Picture this. A big company has one last chance to rise from a serious downturn. But the company has lots going for it. An unbelievably loyal customer and market following, A game changing innovation, A significant demand for exactly that innovation, A bit of money to back it. I watched customer after customer 'light up' as we told our story. We relaunched the company around that game cha... (more)

Leadership Lessons From the Heart

CEOs lead by using their brains: they think about how to generate revenues, they ponder company vision and they constantly think about how to advance and grow their organization. Competitive analysis, differentiation, profitability, sustainable growth and innovation. Whew! Heady heads! And that's good stuff going on in the brains of business leaders. But in a down economy, you can tell rea... (more)